The Whisky Exchange's Limited Bottles Explore the Future of Whisky
Laura McQuarrie — September 24, 2018 — Lifestyle
References: thewhiskyexchange & thespiritsbusiness
Just ahead of the Whisky Show, The Whisky Exchange launched three limited-edition bottlings of its Ben Nevis, Ledaig and Invergordon brands based around the future of whisky, which is also the theme of the 2018 show. To reflect the theme of the show, each bottle boasts a lenticular label to convey depth and movement, marking a design first for the whisky industry.
While the 21-year-old Ben Nevis single malt dubbed 'Past Future' is based around the idea that "what we thought the future would be in the past," the Present Future' Ledaig single malt offers a look ahead to a potential vision for the future. The final bottling in the trio is 'The Future,' a 44-year-old Invergordon single grain whisky.
This themed trio of products will be available to sample at the 10th-anniversary show, as well as purchase through The Whisky Exchange Shop.
While the 21-year-old Ben Nevis single malt dubbed 'Past Future' is based around the idea that "what we thought the future would be in the past," the Present Future' Ledaig single malt offers a look ahead to a potential vision for the future. The final bottling in the trio is 'The Future,' a 44-year-old Invergordon single grain whisky.
This themed trio of products will be available to sample at the 10th-anniversary show, as well as purchase through The Whisky Exchange Shop.
Trend Themes
1. Futuristic Whisky Packaging - Exploring new and innovative ways of packaging whisky with designs that challenge conventional norms.
2. Themed Limited-edition Products - Offering limited edition products that are designed around a specific theme to create a unique selling proposition.
3. Lenticular Label Design - Introducing lenticular label designs for whisky packaging to create a sense of depth and movement that makes the packaging stand out.
Industry Implications
1. Whisky Industry - Creating new limited edition products with innovative packaging designs to capture the attention of whisky lovers and make their brands stand out on the shelf.
2. Packaging Industry - Developing new and innovative packaging designs that can be used in the whisky industry, such as lenticular labels, to capture the attention of consumers and provide a unique selling proposition.
3. Event Industry - Partnering with events and relevant themes to create exclusive products that can only be sampled and purchased at the event, driving exclusivity and increasing sales opportunities.
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