The Starbucks Japan Hojicha Mochitto Milk is Daifuku-Inspired
Michael Hemsworth — December 19, 2023 — Lifestyle
References: starbucks.co.jp & soranews24
The Starbucks Japan Hojicha Mochitto Milk Frappuccino has been announced as an upcoming seasonal refreshment from the cafe brand that incorporates regionally specific traditions for consumers to try out.
The drink draws inspiration from daifuku sticky rice cakes that are enjoyed this time of year in Japan as one of several traditional lucky foods and features real gyuhi pieces in the mix. This gives the frozen refreshment a chewy texture similar to the sticky rice cake, while whipped cream and cream-flavored sauce are added for a touch of additional sweetness. The drink is finished with more whipped cream and a dusting of white chocolate powder.
The Starbucks Japan Hojicha Mochitto Milk Frappuccino is arriving at participating locations starting December 26, 2023 and will be available through January 16, 2024.
The drink draws inspiration from daifuku sticky rice cakes that are enjoyed this time of year in Japan as one of several traditional lucky foods and features real gyuhi pieces in the mix. This gives the frozen refreshment a chewy texture similar to the sticky rice cake, while whipped cream and cream-flavored sauce are added for a touch of additional sweetness. The drink is finished with more whipped cream and a dusting of white chocolate powder.
The Starbucks Japan Hojicha Mochitto Milk Frappuccino is arriving at participating locations starting December 26, 2023 and will be available through January 16, 2024.
Trend Themes
1. Regional Holiday Cafe Beverages - The Starbucks Japan Hojicha Mochitto Milk Frappuccino incorporates regionally specific traditions for consumers to try out.
2. Lucky Foods - The seasonal drink draws inspiration from daifuku sticky rice cakes, which are enjoyed in Japan as one of several traditional lucky foods.
3. Chewy Texture Trend - The Starbucks Japan Hojicha Mochitto Milk Frappuccino features real gyuhi pieces to add a chewy texture similar to the sticky rice cake.
Industry Implications
1. Cafe Industry - The Starbucks Japan Hojicha Mochitto Milk Frappuccino introduces a new regional holiday beverage option for cafes to attract customers.
2. Food and Beverage Industry - The trend of incorporating regionally specific traditions in holiday beverages creates opportunities for food and beverage companies to offer unique and cultural experiences to consumers.
3. Seasonal Refreshment Industry - The Starbucks Japan Hojicha Mochitto Milk Frappuccino is a prime example of a seasonal refreshment that taps into regional flavors and traditions, inspiring other companies to create innovative and distinctive offerings.
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