Cruelty-Free Company Petite Mort Fur Sources Its Fur From Roadkill
Alyson Wyers — December 19, 2014 — Social Good
References: petitemortfur & springwise
The main reason to go faux is the cruelty animals endure to become fashion -- unless you take the fur from roadkill. Petite Mort Fur is a company committed to being cruelty-free. They do this by getting their furs from animals that died of natural causes or were killed by cars and vehicular traffic.
The socially conscious fashion company sources its fur from roadkill and companies that can verify their pelts are the result of an accident or natural death. The custom-made pieces are individually tailored, numbered, hand-cut and include scarves, muffs, leg warmers.
As non-damaged fur is a difficult commodity to come by, the scarcity is reflected in the price. However, a portion of their proceeds is donated to the New England Wildlife Critical Paths.
The socially conscious fashion company sources its fur from roadkill and companies that can verify their pelts are the result of an accident or natural death. The custom-made pieces are individually tailored, numbered, hand-cut and include scarves, muffs, leg warmers.
As non-damaged fur is a difficult commodity to come by, the scarcity is reflected in the price. However, a portion of their proceeds is donated to the New England Wildlife Critical Paths.
Trend Themes
1. Cruelty-free Fashion - Disruptive innovation opportunity: Develop sustainable and ethical alternatives to fur by repurposing materials from roadkill or other natural causes of animal death.
2. Roadkill Sourcing - Disruptive innovation opportunity: Create a supply chain focused on sourcing furs from animals that died of natural causes or were killed by cars and vehicular traffic to promote ethical fashion.
3. Custom-made Fur Accessories - Disruptive innovation opportunity: Offer personalized and handmade fur accessories, such as scarves, muffs, and leg warmers, using fur that is sourced sustainably and cruelty-free.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Redefine traditional fashion practices by promoting cruelty-free alternatives and sustainable sourcing methods.
2. Sustainability - Disruptive innovation opportunity: Develop innovative approaches to repurpose roadkill or other natural causes of animal death as a sustainable raw material in various industries.
3. Wildlife Conservation - Disruptive innovation opportunity: Support the conservation of wildlife by partnering with organizations and donating proceeds to critical initiatives, leveraging sustainable fashion practices.
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