Portlandia and Subaru Collaborated on a Funny Web Series
Laura McQuarrie — January 23, 2016 — Autos
References: mashable
Ahead of Portlandia Season 6, a new series from Portlandia and Subaru was revealed by the name of 'Talkative Driver.'
In the series, Fred Armisen takes on the role of a driver for Uber-like rideshare service 'Convo' and has hilarious exchanges with the passengers he picks up and transports. In one of the episodes, Armisen's character picks up a French passenger who has trouble communicating his desired destination to the driver.
Since Subaru has been sponsoring Portlandia since its first season, the partnership is carried out between seasons through these entertaining shorts, which were specifically written specifically for the car company. As well as being comical to watch, many passengers and drivers will find the situations in this series relatable.
In the series, Fred Armisen takes on the role of a driver for Uber-like rideshare service 'Convo' and has hilarious exchanges with the passengers he picks up and transports. In one of the episodes, Armisen's character picks up a French passenger who has trouble communicating his desired destination to the driver.
Since Subaru has been sponsoring Portlandia since its first season, the partnership is carried out between seasons through these entertaining shorts, which were specifically written specifically for the car company. As well as being comical to watch, many passengers and drivers will find the situations in this series relatable.
Trend Themes
1. Brand-specific Comedic Web Series - Opportunity for companies to collaborate with comedy shows and create original content for their brand.
2. Satirical Rideshare Skits - Opportunity for rideshare and taxi companies to create satirical ad campaigns for their brand.
3. Relatable Themed Marketing Campaigns - Opportunity for companies to create marketing campaigns that relate to their audience through humorous, everyday situations.
Industry Implications
1. Automotive - Opportunity for car companies to create entertaining content and establish brand loyalty through sponsorships and partnerships.
2. Entertainment - Opportunity for entertainment companies to collaborate with brands and reach new audiences through branded content.
3. Marketing - Opportunity for marketing agencies to create relatable and humorous content for clients to increase engagement and brand awareness.
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