Helps' Tea Drinks Promote Positive Health Benefits
Laura McQuarrie — May 6, 2016 — Lifestyle
References: tdaboulder & packagingoftheworld
Helps' Functional Tea comes in five types that are designed to assist with everything from digestion to sleep.
These tea beverages use powerful healing ingredients that stem from more than 50 years of scientific research. As such, the tea beverages are packaged in colorful boxes that have graphic cross symbols on them, which represent health and the unique flavor and purpose of each tea product. To go along with the bold style of the imaging on the front of the box, Helps also includes a vibrant three-step guide to steeping.
Functional tea beverages like this one are now emerging in both hot and cold formats, as many health-conscious consumers are looking for flavorful drinks that will also support a range of systems in body with healing remedies.
These tea beverages use powerful healing ingredients that stem from more than 50 years of scientific research. As such, the tea beverages are packaged in colorful boxes that have graphic cross symbols on them, which represent health and the unique flavor and purpose of each tea product. To go along with the bold style of the imaging on the front of the box, Helps also includes a vibrant three-step guide to steeping.
Functional tea beverages like this one are now emerging in both hot and cold formats, as many health-conscious consumers are looking for flavorful drinks that will also support a range of systems in body with healing remedies.
Trend Themes
1. Functional Tea Beverages - Disruptive innovation opportunity: Develop functional tea beverages that target specific health benefits to cater to health-conscious consumers.
2. Hot and Cold Tea Formats - Disruptive innovation opportunity: Create innovative processes and packaging for producing and distributing hot and cold formats of functional tea beverages.
3. Healing Ingredients & Scientific Research - Disruptive innovation opportunity: Conduct scientific research to discover new healing ingredients for functional tea beverages and leverage this knowledge for unique health benefits.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Explore and invest in the development of functional tea beverages to meet the growing demand for health-conscious beverages.
2. Packaging Industry - Disruptive innovation opportunity: Design innovative and visually appealing packaging for functional tea beverages that communicate health benefits and flavor profiles effectively.
3. Health & Wellness Industry - Disruptive innovation opportunity: Collaborate with health and wellness experts to create and market functional tea beverages as natural remedies for specific health concerns.
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