Aldi is Selling a Sweet New Fruity Haze Blackberry Merlot
Katherine Pendrill — May 12, 2020 — Lifestyle
With the weather heating up, Aldi has expanded its wine selection to include a sweet new Fruity Haze Blackberry Merlot. Though Aldi already carries a number of sweet vines, most are white wines. With its new Fruity Haze Blackberry Merlot the cult grocery chain gives consumers more red options.
The new Fruity Haze Blackberry Merlot is a bold and fruity vino that's perfect for those who enjoy red wine, but also like their drinks on the sweeter side. As Aldi puts it, the fruit-forward merlot is a "varietal wine with natural fruit aromas that perfectly complement the wine’s flavor and make it a perfect summer cocktail." Best of all, the Fruity Haze Blackberry Merlot is affordably priced at just $3.99 per bottle.
Image Credit: aldi.mademedoit.
The new Fruity Haze Blackberry Merlot is a bold and fruity vino that's perfect for those who enjoy red wine, but also like their drinks on the sweeter side. As Aldi puts it, the fruit-forward merlot is a "varietal wine with natural fruit aromas that perfectly complement the wine’s flavor and make it a perfect summer cocktail." Best of all, the Fruity Haze Blackberry Merlot is affordably priced at just $3.99 per bottle.
Image Credit: aldi.mademedoit.
Trend Themes
1. Fruity Wine - There is a growing trend of fruity wines that appeal to consumers looking for sweeter options.
2. Expansion of Wine Selection - Grocery chains like Aldi are expanding their wine selections to include a variety of options for consumers.
3. Affordable Fine Wines - There is a trend of affordable fine wines that offer high quality at a reasonable price point.
Industry Implications
1. Beverage - The beverage industry can take advantage of the trend of fruity wines by creating new flavor combinations and targeting consumers who prefer sweeter options.
2. Grocery - Grocery stores can capitalize on the expansion of wine selections by offering a diverse range of wines to attract wine enthusiasts and increase sales.
3. Wine - The wine industry has the opportunity to tap into the market of affordable fine wines by producing high-quality wines at a lower price point.
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