The Choco Jungle Fruit Chocolate Bars are Vibrantly Packaged
Michael Hemsworth — November 9, 2016 — Lifestyle
References: behance.net & packageinspiration
The conceptual Choco Jungle fruit chocolate bars are designed in a way that merges the rich notion of chocolate with the bright, crisp flavor of fruit. Including such varieties as pomegranate, pineapple and watermelon, the Choco Jungle bars feature punchy typography and a focus on the visual imagery of fruit.
Designed by Spyros Partsinevelos, the Choco Jungle bars are packaged in craft paper packaging that provides a somewhat rustic aesthetic to the overall image of the conceptual brand. This helps to bring the rich flavor of chocolate forward and allow it to be balanced by the vibrant, fresh imagery of the fruit that's infused into the chocolate. With consumer preferences for food products that deviate from the norm on the rise, the Choco Jungle fruit chocolate bars identify a potential opportunity for unexpected flavor combinations.
Designed by Spyros Partsinevelos, the Choco Jungle bars are packaged in craft paper packaging that provides a somewhat rustic aesthetic to the overall image of the conceptual brand. This helps to bring the rich flavor of chocolate forward and allow it to be balanced by the vibrant, fresh imagery of the fruit that's infused into the chocolate. With consumer preferences for food products that deviate from the norm on the rise, the Choco Jungle fruit chocolate bars identify a potential opportunity for unexpected flavor combinations.
Trend Themes
1. Fruit-infused Chocolate - The rise of consumer preferences for unexpected flavor combinations presents an opportunity for fruit-infused chocolate brands to disrupt the traditional chocolate market.
2. Craft Packaging - The use of craft paper packaging provides a rustic aesthetic that can differentiate brands and create a disruptive visual impact in the chocolate industry.
3. Vibrant Typography - Punchy typography on chocolate packaging can attract attention and create a disruptive brand identity that appeals to consumers seeking unique chocolate experiences.
Industry Implications
1. Chocolate Industry - The chocolate industry can embrace fruit-infused chocolate and innovative packaging to meet the changing consumer preferences and stand out in a competitive market.
2. Food Packaging Industry - Craft paper packaging can disrupt the traditional food packaging industry by providing a rustic and visually appealing option for brands looking to differentiate their products.
3. Graphic Design Industry - The use of vibrant and punchy typography on chocolate packaging presents a disruptive opportunity for graphic designers to create visually striking brand identities for chocolate companies.
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