Stonyfield's Frozen Yogurt Pearls Cut Down on Frozen Yogurt Packaging
Laura McQuarrie — August 16, 2014 — Eco
References: stonyfield & thedieline
In an effort to cut down on frozen yogurt packaging, Stonyfield is now putting WikiPearl's self-containing yogurt concept into practice. The balls of frozen yogurt are wrapped in organic fruit skins, which lock in moisture and make sure that contaminants and oxygen are kept out. In addition to being ultra protective, the containers are also fully washable.
Since the idea is extremely novel and eco-friendly, it's fantastic to see that it's becoming implemented by Stonyfield for its 'Stonyfield Frozen Yogurt Pearls.' The new package-less frozen yogurt balls have been introduced to the Whole Foods market in Boston and are stored in cellulose bags made from wood fiber for retail display purposes, although the Frozen Yogurt Pearls could stand on their own.
Since the idea is extremely novel and eco-friendly, it's fantastic to see that it's becoming implemented by Stonyfield for its 'Stonyfield Frozen Yogurt Pearls.' The new package-less frozen yogurt balls have been introduced to the Whole Foods market in Boston and are stored in cellulose bags made from wood fiber for retail display purposes, although the Frozen Yogurt Pearls could stand on their own.
Trend Themes
1. Eco-packaging - Stonyfield's self-contained frozen yogurt balls wrapped in organic fruit skins could pave the way for sustainable packaging solutions.
2. Novel Packaging Formats - WikiPearl's concept of self-containing food items could inspire companies in the food and beverage industry to explore novel packaging formats.
3. Package-free Food - The introduction of Stonyfield's Frozen Yogurt Pearls reflects a growing trend of eco-conscious consumers who are looking for package-free food options.
Industry Implications
1. Food and Beverage - The novelty and eco-friendliness of Stonyfield's Frozen Yogurt Pearls could disrupt the food and beverage industry's approach to packaging and sustainability.
2. Retail - With the packaging industry in the midst of a sustainability revolution, retailers may need to prepare for new types of eco-friendly packaging solutions in order to entice consumers.
3. Packaging - As new developments in packaging materials are adopted, the packaging industry may have to adapt and innovate to keep up with changing consumer preferences.
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