The Merci Chef Frozen Food Products Convey a Handmade Notion
Michael Hemsworth — May 2, 2016 — Lifestyle
References: tatil.br & thedieline
Frozen food products are often associated with anything but being fresh, so the new Merci Chef packaging is intended to convey a handmade aesthetic.
Designed by Tatil Design, the Merci Chef packaging features a black background as the base and various different shades to correspond to the different product line. Ingredients are strew across the boxes to be used as a visual accent and help to correlate the freshness of veggies and herbs to the product inside.
The Merci Chef frozen food products are finished with a picture of the final product to help ensure picky eaters know what they're getting. The various fonts used on the packaging draw inspiration from what you might find at a French restaurant to perhaps associate the fine foods with restaurant meals.
Designed by Tatil Design, the Merci Chef packaging features a black background as the base and various different shades to correspond to the different product line. Ingredients are strew across the boxes to be used as a visual accent and help to correlate the freshness of veggies and herbs to the product inside.
The Merci Chef frozen food products are finished with a picture of the final product to help ensure picky eaters know what they're getting. The various fonts used on the packaging draw inspiration from what you might find at a French restaurant to perhaps associate the fine foods with restaurant meals.
Trend Themes
1. Artisanal Packaging - Creating a handmade aesthetic for packaging of products can enhance perceived freshness and quality of goods.
2. Conveying Freshness - Visual accents and product photography on packaging help create a stronger sense of transparency in food products.
3. Restaurant Inspired Packaging - Drawing inspiration from restaurant design for packaging can create perceived value and fine-dining connotations for food products.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of artisanal packaging and conveying freshness through visual design.
2. Packaging - The packaging industry can leverage the trend of restaurant inspired designs to create new, innovative concepts for food products.
3. Advertising and Marketing - The advertising and marketing industry can use the trend of conveying transparency and freshness through packaging to enhance brand perception and customer trust.
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