Frito-Lay Expands its Portfolio with the Launch of Frito-Lay Minis
Grace Mahas — November 1, 2022 — Lifestyle
References: prnewswire
Frito-Lay recently expanded its portfolio with the introduction of the Frito-Lay MInis. Conveniently packaged in an easy-to-pour canister, the bite-sized chips will appeal to fans of the brand.
Frito-Lay Minis offers fans an entirely new way to munch and crunch on the classic flavors they know and love from Doritos, Cheetos, and SunChips - now in mini sizes. Bringing variety to snack canisters, Frito-Lay Minis is available in six fan-favorite flavors: Doritos Nacho Cheese, Doritos Cool Ranch, Cheetos Cheddar, Cheetos Flamin’ Hot, Sunchips Harvest Cheddar, and Sunchips Garden Salsa.
"There aren't many canister options out there, so we're bringing more variety and flavor to the snack aisle with this new product line, helping our fans enjoy their favorite snacks from Doritos, Cheetos, and SunChips in a fun and shareable way," said Stacy Taffet, senior vice president of marketing, Frito-Lay North America.
Frito-Lay Minis offers fans an entirely new way to munch and crunch on the classic flavors they know and love from Doritos, Cheetos, and SunChips - now in mini sizes. Bringing variety to snack canisters, Frito-Lay Minis is available in six fan-favorite flavors: Doritos Nacho Cheese, Doritos Cool Ranch, Cheetos Cheddar, Cheetos Flamin’ Hot, Sunchips Harvest Cheddar, and Sunchips Garden Salsa.
"There aren't many canister options out there, so we're bringing more variety and flavor to the snack aisle with this new product line, helping our fans enjoy their favorite snacks from Doritos, Cheetos, and SunChips in a fun and shareable way," said Stacy Taffet, senior vice president of marketing, Frito-Lay North America.
Trend Themes
1. Easy-to-pour Packaging - Packaging companies can explore innovative canisters that are easy-to-pour, appealing to customers' snack cravings.
2. Mini Versions of Popular Snacks - Food companies can create mini versions of their popular snack products, making it easier for customers to enjoy them on-the-go.
3. Snack Variety Packs - Snack companies can offer variety packs that contain fan-favorite flavors, catering to customers' preferences for a wider selection.
Industry Implications
1. Packaging Industry - The packaging industry can explore new designs and materials for canisters that are easy-to-pour and convenient for customers to use.
2. Food Industry - The food industry can create mini versions of their products, providing new opportunities for product differentiation and attracting more customers.
3. Snack Industry - The snack industry can offer variety packs that cater to different customer preferences, providing more options and potentially increasing sales.
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