Awake NY Spring/Summer 2018 Boasts a Frida Kahlo T-Shirt
Kalin Ned — May 7, 2018 — Art & Design
References: awakenyclothing & highsnobiety
Awake NY released its Spring/Summer 2018 collection of contemporary streetwear and the lineup draws the attention to a female artist-honoring piece of apparel — a Frida Kahlo t-shirt. The label's capsule is characterized by monochromatic and minimalist hoodies that boast the tagline "Awake" on a checkered jacket and a few graphic tees.
The Frida Kahlo t-shirt definitely calls for attention. The red clothing piece showcases a sepia-colored photograph of the renowned Mexican artist.
Awake NY is dedicated to capturing the creative cultural spirit and embracing societal values through expression and fashion-forward silhouettes. Evoking diversity not only of appearance and character but of mind as well, Awake NY's ultra-minimalist contemporary clothing pieces are a blank canvas for anyone who wears them.
The Frida Kahlo t-shirt definitely calls for attention. The red clothing piece showcases a sepia-colored photograph of the renowned Mexican artist.
Awake NY is dedicated to capturing the creative cultural spirit and embracing societal values through expression and fashion-forward silhouettes. Evoking diversity not only of appearance and character but of mind as well, Awake NY's ultra-minimalist contemporary clothing pieces are a blank canvas for anyone who wears them.
Trend Themes
1. Female Artist-honoring Fashion - Disruptive innovation opportunity: Create a line of clothing that pays homage to female artists, offering unique and empowering designs.
2. Monochromatic and Minimalist Streetwear - Disruptive innovation opportunity: Develop a clothing line that focuses on sleek monochromatic designs and minimalist aesthetics, catering to the growing demand for minimalist fashion.
3. Graphic Tees with Cultural References - Disruptive innovation opportunity: Design graphic tees that feature iconic cultural references, appealing to consumers who seek clothing that showcases their interests and passions.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate innovative and artistic elements into fashion design, offering unique apparel options that stand out in the saturated fashion market.
2. Streetwear - Disruptive innovation opportunity: Explore the growing streetwear market and create designs that reflect contemporary cultural influences, appealing to the younger demographic.
3. Art and Culture - Disruptive innovation opportunity: Combine art and fashion to create a brand that celebrates and commemorates iconic artists, bridging the gap between fashion and culture.
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