Fresh on Wheels' Heat-and-Eat Recipes Take Cues from Food Trucks
Laura McQuarrie — October 29, 2021 — Lifestyle
References: freshonwheels.nl & foodbusinessnews.net
Meatless Farm in The Netherlands recently debuted a new frozen concept by the name of Fresh on Wheels and these heat-and-eat plant-based meals take inspiration from vibrant food truck recipes from around the world.
The meatless meals inspired by food tricks are cooked, then flash-frozen to preserve the utmost flavor and nutrition. The meals can be found in unique varieties, without animal products or additives, such as Brutal Tacos with meatless mince, black beans, tomato salsa, whole-grain rice and sweetcorn. The brand also offers ramen noodles, curries and tikka masala that follow the same flash-frozen format for convenience at home or on the go.
At Anuga, the leading food fair in Cologne, Germany, Frozen on Wheels was recognized as a taste innovation winner.
The meatless meals inspired by food tricks are cooked, then flash-frozen to preserve the utmost flavor and nutrition. The meals can be found in unique varieties, without animal products or additives, such as Brutal Tacos with meatless mince, black beans, tomato salsa, whole-grain rice and sweetcorn. The brand also offers ramen noodles, curries and tikka masala that follow the same flash-frozen format for convenience at home or on the go.
At Anuga, the leading food fair in Cologne, Germany, Frozen on Wheels was recognized as a taste innovation winner.
Trend Themes
1. Flash-frozen Meals - Opportunity for meal delivery services to expand their offerings with healthy, plant-based, flash-frozen meals.
2. Plant-based Foods - Growing trend of consumers seeking plant-based options presents an opportunity for food manufacturers and restaurants.
3. Food Truck-inspired Recipes - Opportunity for food companies to create innovative and flavorful plant-based meals inspired by food truck cuisine.
Industry Implications
1. Food Delivery - Companies in the food delivery industry can diversify their offerings by adding plant-based, flash-frozen meals to their menus.
2. Frozen Food - Growing demand for healthy and convenient frozen food options presents an opportunity for companies in the frozen food industry to create plant-based, flash-frozen meals.
3. Plant-based Food - Food manufacturers and restaurants can create innovative plant-based meals inspired by food truck cuisine to tap into the growing demand for plant-based foods.
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