Carlos Calderon — February 11, 2007 — Lifestyle
References: foodtrendshunter.blogspot
With recent epidemics in food, freshness is becoming more important than ever before. Accordingly, a new technology places a chip on packaged foods that lets you be certain of its freshness.
Implications - If consumers can purchase a similar, fresher product for the same price, they are more likely to purchase that over a packaged good. Inquisitive consumers feel the need to be reassured on the quality of the product. Innovations, such as Puce Fraîcheur Fresh-Check, provide the peace of mind consumers need. If products showcase that a company cares about the experience, trust will be developed and the audience will most likely develop a committed relationship.
Implications - If consumers can purchase a similar, fresher product for the same price, they are more likely to purchase that over a packaged good. Inquisitive consumers feel the need to be reassured on the quality of the product. Innovations, such as Puce Fraîcheur Fresh-Check, provide the peace of mind consumers need. If products showcase that a company cares about the experience, trust will be developed and the audience will most likely develop a committed relationship.
Trend Themes
1. Freshness Assurance Technology - Innovative technology such as Puce Fraîcheur Fresh-Check on packaged food could lead to a new trend of freshness assurance technology in the food industry.
2. Consumer Reassurance - Consumers are increasingly seeking assurance in the quality of packaged foods, indicating an opportunity for companies to address this trend through transparency and quality assurance measures.
3. Epidemic-driven Technology - Concerns over disease outbreaks have led to innovations such as Fresh-Check Chips, which aim to ensure the safety of packaged food, signaling a growing trend of epidemic-driven technology.
Industry Implications
1. Food Manufacturing Industry - The food manufacturing industry would benefit from implementing innovative methods of freshness assurance, as this would increase consumer trust and contribute to brand loyalty.
2. Packaging Industry - New advancements in packaging technology such as Fresh-Check Chips could disrupt the industry, as consumers become increasingly concerned with the safety and quality of the products they buy.
3. Food Safety and Quality Standards Industry - The use of Fresh-Check Chips could signal a growing trend of innovation in food safety and quality standards, presenting opportunities for companies in this industry to collaborate with food manufacturing and packaging entities.
2.3
Score
Popularity
Activity
Freshness
