The New Freestar Alcohol-Free Beer Has a Guaranteed 0.0% ABV
Michael Hemsworth — September 11, 2019 — Marketing
References: freestar.co & foodbev
The new Freestar alcohol-free beer has been unveiled by the newly formed UK-based company as a beverage that maintains the premium flavor of an artisan beer without any of the associated alcohol.
The drink is made from 100% natural ingredients without any yeast in the mix, which guarantees that it contains a 0.0% ABV to ensure those who are looking for an alcohol-free option can find what they're looking for. The beverage is also naturally low in sugar, vegan-friendly, gluten-free and contains just 62 calories per serving.
Co-Founder of Freestar Charlie Crawley spoke on the new method behind the Freestar alcohol-free beer saying, "The old way destructively strips alcohol and flavour out of full strength beer. That’s why we say Freestar is created not destroyed. Freestar’s production process is also much more efficient and sustainable. We use 80% less water and create 70% less waste than traditional methods.”
The drink is made from 100% natural ingredients without any yeast in the mix, which guarantees that it contains a 0.0% ABV to ensure those who are looking for an alcohol-free option can find what they're looking for. The beverage is also naturally low in sugar, vegan-friendly, gluten-free and contains just 62 calories per serving.
Co-Founder of Freestar Charlie Crawley spoke on the new method behind the Freestar alcohol-free beer saying, "The old way destructively strips alcohol and flavour out of full strength beer. That’s why we say Freestar is created not destroyed. Freestar’s production process is also much more efficient and sustainable. We use 80% less water and create 70% less waste than traditional methods.”
Trend Themes
1. Alcohol-free Beer - Disruptive innovation opportunity: Develop new methods to create alcohol-free beer with premium flavor and zero alcohol content.
2. Natural Ingredients - Disruptive innovation opportunity: Create products using 100% natural ingredients to meet the demand for healthier beverage alternatives.
3. Efficient Production - Disruptive innovation opportunity: Find innovative ways to reduce water usage and waste in beverage production processes.
Industry Implications
1. Craft Beer - Disruptive innovation opportunity: Introduce alcohol-free options in the craft beer industry to cater to health-conscious consumers.
2. Non-alcoholic Beverages - Disruptive innovation opportunity: Develop a wider range of alcohol-free alternatives in the non-alcoholic beverage industry.
3. Sustainable Manufacturing - Disruptive innovation opportunity: Implement sustainable production processes in the beverage manufacturing industry to reduce water consumption and waste.
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