The Freedom Red Reserve Lager is Based on a Recipe by George Washington
Laura McQuarrie — May 3, 2018 — Lifestyle
References: prnewswire & foodandwine
Budweiser's Freedom Red Reserve Lager is a unique new beer that boasts a formula that was inspired by a handwritten recipe from George Washington himself.
In 1757, Washington penned a journal entry titled "To Make Small Beer," which details ingredients, processing methods and bottling instructions. As such, the summery Freedom Red Reserve Lager is brewed with toasted barley grains and a hint of real molasses, just as the note details.
The limited-edition beer is set to be available throughout the spring to the fall, with a portion of the proceeds going towards Folds of Honor, a nonprofit organization that provides educational scholarships to spouses and children of fallen and disabled service members. Additionally, Budweiser’s VP of marketing Ricardo Marques describes that "we have also selected a special group of veterans to brew this freedom reserve, so there’s a beautiful story of giving back to their fellow service members and their families."
In 1757, Washington penned a journal entry titled "To Make Small Beer," which details ingredients, processing methods and bottling instructions. As such, the summery Freedom Red Reserve Lager is brewed with toasted barley grains and a hint of real molasses, just as the note details.
The limited-edition beer is set to be available throughout the spring to the fall, with a portion of the proceeds going towards Folds of Honor, a nonprofit organization that provides educational scholarships to spouses and children of fallen and disabled service members. Additionally, Budweiser’s VP of marketing Ricardo Marques describes that "we have also selected a special group of veterans to brew this freedom reserve, so there’s a beautiful story of giving back to their fellow service members and their families."
Trend Themes
1. Craft Beer Revival - The popularity of unique and specialty beers, inspired by historically significant recipes like George Washington's, presents an opportunity for craft beer breweries to tap into the market.
2. Historical Brewing Techniques - Brewing beers using traditional methods and recipes from historical figures like George Washington allows brewers to stand out in a crowded market and cater to consumers interested in nostalgia and authenticity.
3. Socially Responsible Consumerism - Partnerships with nonprofit organizations like Folds of Honor and emphasizing the charitable aspects of a product can appeal to socially-conscious consumers, offering opportunities for companies to differentiate themselves and tap into a growing market.
Industry Implications
1. Craft Beer - Craft breweries can create unique and specialty beers based on historical recipes, like Budweiser's Freedom Red Reserve Lager, to attract customers who value authenticity and quality.
2. Historical Heritage - Companies in the tourism and heritage industries can leverage historical brewing techniques and recipes to create immersive experiences and attract visitors interested in learning about the cultural significance of beverages from the past.
3. Nonprofit and Charitable Organizations - Collaborating with breweries on limited-edition products, like the Freedom Red Reserve Lager, can provide nonprofit organizations with additional funding and exposure while aligning with companies that value giving back to their communities.
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