Cubitts's New Frame Collections Were Made Using Facial Analysis
Laura McQuarrie — September 14, 2022 — Art & Design
References: cubitts & fashionunited.uk
There are three new frame collections from Cubitts that were created with facial analysis with the intention of supporting "unique facial characteristics” and fitting 90% of face shapes. Facial analysis from more than 4,000 participants was used to understand individual characteristics better and the insights helped to form the foundation for these new collections.
Cubitts founder Tom Broughton said “For too long, the spectacles industry has been designed around what's easiest for the industry and not for what's right for the wearer." With these new frame collections, the British spectacle maker is challenging an industry that only produces frames in one size.
To accompany this new launch, Cubitts created the Gloriously Awkward short film and collaborated with illustrator David Bailey to share works of art that will appear in store windows.
Cubitts founder Tom Broughton said “For too long, the spectacles industry has been designed around what's easiest for the industry and not for what's right for the wearer." With these new frame collections, the British spectacle maker is challenging an industry that only produces frames in one size.
To accompany this new launch, Cubitts created the Gloriously Awkward short film and collaborated with illustrator David Bailey to share works of art that will appear in store windows.
Trend Themes
1. Individualistic Eyewear - There is an opportunity for the eyewear industry to invest in technology that caters to unique facial characteristics, rather than producing frames in one size.
2. Facial Analysis Technology - Facial analysis technology can be used to create more personalized and unique products for customers within the eyewear industry.
3. Challenging Industry Norms - By challenging the industry norm of producing only one-size frames, there is potential for disruptive innovation within the eyewear industry.
Industry Implications
1. Eyewear - The eyewear industry can invest in technology to create frames that cater to individual facial characteristics and challenge industry norms.
2. Technology - Facial analysis technology has the potential to be applied in various industries, such as eyewear, to promote personalization and tailored products.
3. Retail - Retail industries can collaborate with artists to create unique and eye-catching displays, as seen with Cubitts' collaboration with David Bailey for store windows.
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