Cubitts and SOAR Work in Collboration on a Capsule
Amy Duong — February 6, 2025 — Art & Design
References: cubitts & soarrunning
Cubitts and SOAR work in collaboration to present a new collection of running eyewear. Cubitts is a modern spectacle designer and SOAR is a performance running imprint -- together, they merge their expertise. As a result, Cirrus was born and it is a progressive pair of running eyewear made for elevated performance. Dubbed the 'world's lightest running glasses,' Cirris has an ultralightweight titanium skeleton.
These are carefully made to be refined over 18 months from the initial 22-gram prototype. What results is a durable and featherlight frame which have been engineered for both comfort and stability. It weighs only 10 grams and is inspired by Constantin Brâncuși’s Bird in Space. It adapts to movement and has crosshatched nose pads for a secure fit.
Image Credit: Cubitts, SOAR
These are carefully made to be refined over 18 months from the initial 22-gram prototype. What results is a durable and featherlight frame which have been engineered for both comfort and stability. It weighs only 10 grams and is inspired by Constantin Brâncuși’s Bird in Space. It adapts to movement and has crosshatched nose pads for a secure fit.
Image Credit: Cubitts, SOAR
Trend Themes
1. Ultralight Athletic Gear - The demand for ultralight materials in athletic gear is growing, presenting opportunities for innovations in performance optimization and user comfort.
2. Collaborative Design Initiatives - Bringing together diverse expertise fosters groundbreaking products, creating an environment ripe for innovative cross-industry partnerships.
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Industry Implications
1. Performance Eyewear - Enhanced designs in performance eyewear push the boundaries of product capabilities, inviting disruptive innovation in sports-focused optical solutions.
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3. Sports Equipment Manufacturing - The integration of cutting-edge design and engineering in sports equipment is redefining performance standards, opening up novel avenues for product development.
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