Nice Côte d’Azur International Airport Now Offers a Fragrance Service
Laura McQuarrie — April 20, 2018 — Tech
References: perfumist.fr & cosmeticsbusiness
Over the course of a two-month trial period, travelers passing through the Nice Côte d’Azur International Airport have been able to take advantage of a personalized fragrance service from Perfumist, and will continue to be able to do so permanently going forward.
The app-based service Perfumist gives consumers the chance to find their perfect scent in an experience that takes mere minutes. The app offers descriptions of more than 12,000 different types of perfumes in more than 24 languages, but consumers are quickly able to make a selection based on a curated list determined by their favorite notes, ingredients and price.
The new service at the duty-free shops has the potential to help consumers quickly and easily discover a new product to best suit their needs while on the go.
The app-based service Perfumist gives consumers the chance to find their perfect scent in an experience that takes mere minutes. The app offers descriptions of more than 12,000 different types of perfumes in more than 24 languages, but consumers are quickly able to make a selection based on a curated list determined by their favorite notes, ingredients and price.
The new service at the duty-free shops has the potential to help consumers quickly and easily discover a new product to best suit their needs while on the go.
Trend Themes
1. Personalized Fragrance Services - The rise of personalized fragrance services allows consumers to easily find their perfect scent based on curated lists and preferences.
2. App-based Shopping Experiences - The use of mobile apps to offer convenient and time-saving shopping experiences is on the rise, as seen in the Perfumist app at Nice Côte d’Azur International Airport.
3. In-store Digital Assistance - The integration of digital technology within physical stores, such as fragrance kiosks, enhances the shopping experience and provides consumers with quick and accurate product recommendations.
Industry Implications
1. Fragrance Retail - The fragrance retail industry can benefit from offering personalized fragrance services, enabling customers to find and purchase their ideal scents more efficiently.
2. Travel Retail - In-airport fragrance kiosks and app-based shopping experiences have the potential to disrupt the travel retail industry by providing a convenient and personalized shopping experience for travelers.
3. Mobile App Development - The demand for innovative mobile apps like Perfumist highlights the opportunities for companies in the mobile app development industry to create unique shopping experiences with personalized recommendations.
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