Charlie Bigham's Four Cheese Macaroni is Meat-Free
Michael Hemsworth — January 16, 2024 — Lifestyle
References: bighams & retailtimes
Charlie Bigham's Four Cheese Macaroni is being added to the brand's veggie range as a meat-free take on its Macaroni Cheese with Crispy Smoked Bacon for consumers in the UK to try out.
The dish features pasta with the namesake four cheeses including Barbers Cheddar, Emmental, Renato and Mozzarella to give it a variety of flavors as well as textures. The rich, creamy pasta is then topped with a crunchy cheese and parsley crumb to further elevate the textural eating experience.
Charlie Bigham's Four Cheese Macaroni is formulated with convenience in mind to make it a great midweek meal and is making its way to Waitrose locations where shoppers can pick it up for £8.50 each.
The dish features pasta with the namesake four cheeses including Barbers Cheddar, Emmental, Renato and Mozzarella to give it a variety of flavors as well as textures. The rich, creamy pasta is then topped with a crunchy cheese and parsley crumb to further elevate the textural eating experience.
Charlie Bigham's Four Cheese Macaroni is formulated with convenience in mind to make it a great midweek meal and is making its way to Waitrose locations where shoppers can pick it up for £8.50 each.
Trend Themes
1. Vegetarian Pasta Options - The introduction of meat-free Four Cheese Macaroni presents a trend towards offering more vegetarian pasta options.
2. Variety of Flavors and Textures - The use of Barbers Cheddar, Emmental, Renato, and Mozzarella cheeses in the Four Cheese Macaroni showcases a trend towards incorporating a variety of flavors and textures in pasta dishes.
3. Convenient Midweek Meals - The formulation of Charlie Bigham's Four Cheese Macaroni as an easy and convenient midweek meal reflects a trend towards providing quick and effortless food options for busy professionals.
Industry Implications
1. Food and Beverage - The Four Cheese Macaroni in the veggie range demonstrates an innovation opportunity to cater to the increasing demand for meat-free food products.
2. Retail - The availability of the Four Cheese Macaroni at Waitrose highlights a potential market for supermarkets to expand their range of convenient, ready-to-eat meals.
3. Culinary - The incorporation of a crunchy cheese and parsley crumb in the Four Cheese Macaroni presents an opportunity for chefs and restaurants to experiment with textures and elevate the dining experience.
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