The Cathedral City Our Cheesy Meal Range is Ready to Heat and Eat
Michael Hemsworth — May 2, 2024 — Lifestyle
References: oscarmayer & grocerytrader
The Cathedral City Our Cheesy meal range has been created in collaboration with Oscar Mayer in the UK as a series of chilled meals that are perfect for satisfying cravings for familiar meal varieties.
The meal range includes the Chicken & Bacon Pasta Bake, Macaroni Cheese, Lasagne and Cottage Pie, which are each made with the brand's signature cheese. The various recipes are reported by the brand to have at least 30% more cheese than the equivalent private label offerings on the market. The products are arriving now at Sainsbury's for shoppers to pick up this spring.
Chief Commercial Officer for Oscar Mayer Gordon Walsh spoke on the Cathedral City Our Cheesy meal range saying, "For too long the chilled meals category has been content to simply provide options that are a functional purchase for consumers. At Oscar Mayer we believe it’s time to go beyond that and create meals that are unique and desirable. So, this partnership with Cathedral City is about us really delivering on what consumers want – a meal solution that is still convenient, but also provides restaurant-quality, delicious meals at an affordable price point."
The meal range includes the Chicken & Bacon Pasta Bake, Macaroni Cheese, Lasagne and Cottage Pie, which are each made with the brand's signature cheese. The various recipes are reported by the brand to have at least 30% more cheese than the equivalent private label offerings on the market. The products are arriving now at Sainsbury's for shoppers to pick up this spring.
Chief Commercial Officer for Oscar Mayer Gordon Walsh spoke on the Cathedral City Our Cheesy meal range saying, "For too long the chilled meals category has been content to simply provide options that are a functional purchase for consumers. At Oscar Mayer we believe it’s time to go beyond that and create meals that are unique and desirable. So, this partnership with Cathedral City is about us really delivering on what consumers want – a meal solution that is still convenient, but also provides restaurant-quality, delicious meals at an affordable price point."
Trend Themes
1. Cheese-infused Prepared Meals - Incorporating a signature cheese element into ready-to-eat dishes sets a new standard for indulgent and flavorful meal options.
2. Increased Cheese Content in Chilled Meals - The focus on boosting cheese levels above industry norms creates a differentiated offering that caters to cheese lovers seeking elevated taste experiences.
3. Partnerships for Premium Chilled Meal Ranges - Collaborating with renowned brands to craft high-quality meal ranges elevates the chilled meals market and enhances consumer perceptions of convenience food.
Industry Implications
1. Food and Beverage - The evolution of cheese-infused chilled meals presents opportunities for food companies to innovate and captivate consumers with premium dining experiences at home.
2. Retail - Retailers can explore new avenues by stocking exclusive chilled meal ranges with heightened cheese content, catering to customers looking for convenience without compromising on taste.
3. Packaging and Logistics - Developing efficient distribution networks for specialized premium meal collaborations like the Cathedral City Our Cheesy range opens up avenues for logistics companies to streamline the delivery of gourmet ready-to-eat options.
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