Jay and Silent Bob Return with a Preview of Their Opening Credits
Andrew Sztein — April 21, 2013 — Pop Culture
Fans have been waiting for a return of the foul-mouthed stoners Jay and Silent Bob since their last appearance in Clerks 2 back in 2006. They are coming back, but this time the foul-mouthed duo will be making their return in animated form.
In a surprising move for promotion that has been rarely if ever done before, writer and director Kevin Smith and star Jason Mewes have released the opening credits to the animated film for wide distribution on YouTube. Smith even pokes fun at this promotional method with a foul-mouthed introduction to the video, challenging fans to name another movie that shares the opening credits on the Internet, citing best picture winners Argo and The Godfather as examples of great movies that didn’t share the opening credits with their fans.
The animated credits are smoothly animated with a unique art style, and seems to fit campy foul-mouthed aesthetic that Jay and Silent Bob are known for.
In a surprising move for promotion that has been rarely if ever done before, writer and director Kevin Smith and star Jason Mewes have released the opening credits to the animated film for wide distribution on YouTube. Smith even pokes fun at this promotional method with a foul-mouthed introduction to the video, challenging fans to name another movie that shares the opening credits on the Internet, citing best picture winners Argo and The Godfather as examples of great movies that didn’t share the opening credits with their fans.
The animated credits are smoothly animated with a unique art style, and seems to fit campy foul-mouthed aesthetic that Jay and Silent Bob are known for.
Trend Themes
1. Animated Film Promotions - Opportunity for filmmakers to release opening credits or other promotional material for their animated films on YouTube or other wide distribution platforms.
2. Foul-mouthed Cartoon Adaptations - Trend of bringing foul-mouthed characters like Jay and Silent Bob from live-action into animated form, appealing to fans and exploring new creative possibilities.
3. Campy Foul-mouthed Aesthetics - Emerging trend of utilizing unique art styles to visually align foul-mouthed characters like Jay and Silent Bob with their distinct personalities and appeal.
Industry Implications
1. Film Production - Opportunity for film production companies to explore the promotional potential of animated films by releasing opening credits or other materials in a creative, attention-grabbing way.
2. Animation Studios - Potential for animation studios to collaborate with filmmakers and bring foul-mouthed characters from live-action into animated form, expanding their creative portfolio and audience reach.
3. Art and Design - Opportunity for artists and designers to create unique art styles that capture the campy foul-mouthed aesthetic of characters like Jay and Silent Bob, catering to the demand for visually appealing content.
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