SHISEIDO and teamLab Created the 'S E N S E' Installation
Laura McQuarrie — May 14, 2019 — Art & Design
References: shiseidogroup & prnewswire
At Singapore's Jewel Changi Airport, SHISEIDO collaborated with Tokyo-based teamLab on an immersive forest installation design to awaken the senses. S E N S E is an installation that is described as being an "experience of scent to create calm; an experience of sound to create peace; an experience of sight to create serenity; an experience of touch to create harmony."
S E N S E invites travelers to connect with their inner selves and discover the beauty around them through an exploration of opposites—logic and feeling, the material and spiritual, as well as the coming together of scientists, researchers and artists.
At night, the SHISEIDO FOREST VALLEY becomes illuminated with light and color, creating a travel retail experience that passersby will be eager to capture.
S E N S E invites travelers to connect with their inner selves and discover the beauty around them through an exploration of opposites—logic and feeling, the material and spiritual, as well as the coming together of scientists, researchers and artists.
At night, the SHISEIDO FOREST VALLEY becomes illuminated with light and color, creating a travel retail experience that passersby will be eager to capture.
Trend Themes
1. Multi-sensory Experiences - Creating immersive installations that engage multiple senses to enhance emotional connections and consumer experiences.
2. Mindful Travel Experiences - Designing spaces and environments that promote relaxation, calmness, and self-reflection for travelers.
3. Collaborative Art and Science Projects - Fostering partnerships between scientists, researchers, and artists to create innovative and transformative installations that merge different fields of expertise.
Industry Implications
1. Travel and Tourism - Creating memorable and transformative experiences for travelers through the integration of sensory elements in airport terminals and other travel destinations.
2. Beauty and Cosmetics - Exploring the use of scent, sound, sight, and touch in products and retail spaces to create immersive and sensorial experiences for consumers.
3. Art and Design - Creating installations that combine artistic creativity and scientific knowledge to engage and inspire audiences in new and innovative ways.
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