The Ford Jekson by Constantin Bolimond Turns Drinking into a Game
Meghan Young — May 9, 2014 — Lifestyle
References: behance.net & fastcodesign
If beer happened to be associated to a specific sport-inspired drinking game, it would be ping pong, yet the Ford Jekson pack hopes to change that. Ford Jekson is a six-pack of beer bottles that have been shaped like bowling pins. Encased in what appears to be wood in place of glass, Ford Jekson comes with a ball to knock the bottles down with. Not only can this be a fun drinking game, the bottles can be reused for more wholesome playing later on.
Designed by Constantin Bolimond, a designer based in Moscow, Russia, the Ford Jekson beer pack is currently a concept. Yet it encourages people to think about beer as more of an experience than a simple drink. Not to mention that it is an eco-friendly idea, giving bottles a second life.
Designed by Constantin Bolimond, a designer based in Moscow, Russia, the Ford Jekson beer pack is currently a concept. Yet it encourages people to think about beer as more of an experience than a simple drink. Not to mention that it is an eco-friendly idea, giving bottles a second life.
Trend Themes
1. Sport-inspired Packaging - The Ford Jekson beer pack showcases the trend of incorporating sports elements into packaging design, turning drinking into a game.
2. Reusable Packaging - The Ford Jekson beer bottles demonstrate the trend of sustainable packaging, encouraging consumers to give bottles a second life.
3. Enhanced Drinking Experience - The Ford Jekson concept encourages consumers to view beer as more than just a beverage, highlighting the trend of creating immersive and memorable drinking experiences.
Industry Implications
1. Beverage Packaging - The innovative sport-inspired packaging of the Ford Jekson beer bottles presents disruptive innovation opportunities in the beverage packaging industry.
2. Sustainable Products - The reusable aspect of the Ford Jekson beer bottles provides an opportunity for disruptive innovation in the sustainable products industry.
3. Alcohol and Hospitality - The Ford Jekson concept of enhancing the drinking experience can inspire disruptive innovation in the alcohol and hospitality industry by transforming traditional bar and entertainment experiences.
3.8
Score
Popularity
Activity
Freshness
