Bud Light's 'BL6' is a Self-Cooling Six Pack That Plays Video Games
Riley von Niessen — November 17, 2020 — Marketing
References: shopbeergear & budlight
In line with the recent PlayStation and Xbox console releases, Bud Light announced the 'BL6,' a playfully designed six pack that cools beers and supports video games at the same time.
Combining the functionality of a koozie, console, and projector into one device, the BL6 looks like a techy six pack that's outfitted with impressive cooling features that will keep drinks chilled for hours, and an integrated console and projector that are ready to provide portable entertainment.
The console comes with six hand-picked games that have been repurposed for the BL6 experience, which includes classics like 'Tekken 7,' 'R.B.I. Baseball 20,' 'SOULCALIBUR VI,' and 'Broforce.' Consumers can also play a selection of BL6 exclusives through the device, like 'Six Puck' and 'Flashlight Freeze Tag.'
Image Credit: Bud Light
Combining the functionality of a koozie, console, and projector into one device, the BL6 looks like a techy six pack that's outfitted with impressive cooling features that will keep drinks chilled for hours, and an integrated console and projector that are ready to provide portable entertainment.
The console comes with six hand-picked games that have been repurposed for the BL6 experience, which includes classics like 'Tekken 7,' 'R.B.I. Baseball 20,' 'SOULCALIBUR VI,' and 'Broforce.' Consumers can also play a selection of BL6 exclusives through the device, like 'Six Puck' and 'Flashlight Freeze Tag.'
Image Credit: Bud Light
Trend Themes
1. Console-integrated Six Packs - The trend of combining traditional products with technology to enhance user experience, such as integrating console features into a six pack of beers.
2. Self-cooling Beverages - The trend of developing innovative cooling technologies for beverages, as seen in Bud Light's BL6 self-cooling six pack.
3. Portable Entertainment - The trend of creating compact and versatile entertainment devices that can be easily carried and enjoyed on the go, like the BL6 console-integrated six pack.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry has an opportunity to explore partnerships with technology companies to create innovative beverage packaging and consumption experiences.
2. Gaming - The gaming industry can capitalize on the console-integrated six pack trend by developing partnerships with beverage brands to create exclusive gaming experiences for consumers.
3. Consumer Electronics - The consumer electronics industry can explore the integration of technology into everyday products, like beverage packaging, to offer unique and interactive experiences for consumers.
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