The Drinktainer from O-I Glass Elevates the Consumption Experience
Grace Mahas — July 12, 2021 — Lifestyle
O-I Glass recently expanded its portfolio with the introduction of the Drinktainer. The glass bottle was created for to-go services (like bars and restaurants) with a wide mouth that "combines the convenience of a glass bottle with the sensory consumption experience of a drinking glass."
Many consumers state that drinking from a can constricts the taste to the tongue, minimizes the aroma, throttles the flow, and distorts the mouthfeel. By removing these barriers with a wide-mouth design, restaurants can now elevate their customers' to-go experience.
“Drinktainer creates a new level of function for the drink-to-go category designed for fresh cocktails, or beer straight from the draft, in a sealable container,” said Sarah Brennan, Market Director for O-I. “The Drinktainer creates a single-serve vessel that removes the barriers of traditional containers to deliver the ultimate consumption experience, unlocking the beverage’s aromatic potential straight from the packaging—no extra glass needed.”
Many consumers state that drinking from a can constricts the taste to the tongue, minimizes the aroma, throttles the flow, and distorts the mouthfeel. By removing these barriers with a wide-mouth design, restaurants can now elevate their customers' to-go experience.
“Drinktainer creates a new level of function for the drink-to-go category designed for fresh cocktails, or beer straight from the draft, in a sealable container,” said Sarah Brennan, Market Director for O-I. “The Drinktainer creates a single-serve vessel that removes the barriers of traditional containers to deliver the ultimate consumption experience, unlocking the beverage’s aromatic potential straight from the packaging—no extra glass needed.”
Trend Themes
1. Wide-mouth Glass Packaging - The trend of creating wide-mouth glass packaging with a sensory consumption experience for on-the-go services gives an opportunity for glass manufacturers to innovate their products.
2. Elevating To-go Experience - The trend of offering high-quality to-go experiences to customers provides an opportunity for bars and restaurants to innovate their services and stand out from competitors.
3. Single-serve Glass Packaging - The trend of creating single-serve glass packaging for on-the-go services provides opportunities for manufacturers to tap into the growing demand for single-serve products.
Industry Implications
1. Glass Manufacturing - The trend of wide-mouth glass packaging provides an opportunity for glass manufacturers to innovate their products and enhance the drinking experience for customers.
2. Hospitality - The trend of providing high-quality to-go services with elevated consumer experiences provides opportunities for bars and restaurants to differentiate themselves and attract more customers.
3. Packaging - The trend of single-serve packaging for on-the-go services offers chances for packaging companies to improve their designs and meet the growing demand for these products.
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