Krispy Kreme and Popsicle® Debut Three New Summer-Ready Doughnuts
Niko Pajkovic — July 18, 2022 — Lifestyle
References: krispykreme & ca.finance.yahoo
Krispy Kreme has teamed up with Good Humor and Popsicle to launch three new ice cream truck-inspired doughnuts, all of which will be available to purchase starting July 18. The three new summer-ready treats include the 'Popsicle® Firecracker™ Inspired Doughnut,' the 'Creamsicle® Inspired Doughnut,' and 'Creamsicle® Inspired Chiller.'
All three of the new doughnuts borrow flavors directly from classic ice cream truck treats. For example, the 'Popsicle® Firecracker™ Inspired Doughnut' comes dipped in blue raspberry icing and topped with red and white cream. As a result, it mimics the look of the iconic popsicle.
“Should a doughnut really taste like a Creamsicle? Yes. Yes it should,” said Dave Skena, Global Chief Brand Officer for Krispy Kreme. “And we didn’t stop there as we doughnutized some of America’s favorite frozen treats this summer.”
Image Credit: Krispy Kreme
All three of the new doughnuts borrow flavors directly from classic ice cream truck treats. For example, the 'Popsicle® Firecracker™ Inspired Doughnut' comes dipped in blue raspberry icing and topped with red and white cream. As a result, it mimics the look of the iconic popsicle.
“Should a doughnut really taste like a Creamsicle? Yes. Yes it should,” said Dave Skena, Global Chief Brand Officer for Krispy Kreme. “And we didn’t stop there as we doughnutized some of America’s favorite frozen treats this summer.”
Image Credit: Krispy Kreme
Trend Themes
1. Ice Cream-inspired Donuts - Bakery and dessert companies can develop new ice cream-inspired flavors to capitalize on the trend and attract more summer shoppers.
2. Flavor Cross-pollination - Food and beverage companies can experiment with combining popular flavors from different products to create new and exciting taste experiences.
3. Limited-time Offerings - Retailers and restaurants can benefit from offering limited-time seasonal products to create a sense of urgency and encourage customers to try them before they're gone.
Industry Implications
1. Bakery - Bakeries can capitalize on the trend by developing new ice cream-inspired donut flavors and promoting them for the summer season.
2. Food and Beverage - Food and beverage companies can experiment with combining popular ice cream flavors into their products to create unique taste experiences and stand out in the market.
3. Retail and Hospitality - Retailers and restaurants can attract more customers and create a sense of urgency by offering limited-time seasonal products, like ice cream-inspired donuts, to their menus.
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