Instacart Customers Can Now Choose from Food Network Recipes
Katherine Pendrill — June 10, 2016 — Lifestyle
References: news.instacart & theverge
In an effort to compete with companies such as Blue Apron and Hello Fresh, Instacart is now giving customers the opportunity to order ingredients from specific Food Network recipes. With more consumers turning to meal delivery companies, the new feature could help Instacart better accommodate meal planners.
With the new partnership in place, Instacart customers can now search through Food Network recipes for meal ideas and inspiration. If the customer finds a recipe they like, Instacart will find and deliver all of the necessary ingredients so that customers do not need to make a special trip to the grocery store. The new feature is similar to the approach of companies such as Blue Apron and Hello Fresh, which deliver recipe-ready ingredients directly to customers each week.
In addition to eliminating the hassle of grocery shopping, the new Instacart feature gives consumers a better way to manage their weekly meal planning.
With the new partnership in place, Instacart customers can now search through Food Network recipes for meal ideas and inspiration. If the customer finds a recipe they like, Instacart will find and deliver all of the necessary ingredients so that customers do not need to make a special trip to the grocery store. The new feature is similar to the approach of companies such as Blue Apron and Hello Fresh, which deliver recipe-ready ingredients directly to customers each week.
In addition to eliminating the hassle of grocery shopping, the new Instacart feature gives consumers a better way to manage their weekly meal planning.
Trend Themes
1. Meal Delivery Services - The rise of recipe-ready meal deliveries creates opportunities for companies to innovate and personalize the meal planning experience.
2. Food Network Partnerships - Partnerships with popular cooking platforms like Food Network enable companies to offer a wide array of recipe options and enhance customer engagement.
3. Streamlined Grocery Shopping - Streamlining the grocery shopping process through integrated recipe and ingredient ordering platforms allows for greater convenience and time savings for customers.
Industry Implications
1. Meal Delivery Industry - The meal delivery industry can capitalize on the trend by expanding recipe options and incorporating partnerships with notable cooking platforms.
2. Grocery Retail Industry - The grocery retail industry can adapt to the trend by partnering with meal delivery services or developing their own recipe-ready meal delivery programs.
3. Technology and App Development Industry - The technology and app development industry can explore opportunities to create innovative platforms that integrate recipe discovery, grocery shopping, and meal planning.
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