Home Chef and Delish Partnered on a New Range of Recipes
Michael Hemsworth — December 18, 2023 — Lifestyle
References: homechef & storebrands
Home Chef and Delish have announced a partnership that will see the brand's collaborating to provide consumers with a variety of delicious fare that they can prepare from the comfort of home this winter.
The collaboration includes Delish recipes that leverage Home Chef's direct delivery service and easy-to-follow instructions to give them a delicious yet accessible profile. The Delish recipes are being offered for a limited 12-week period on the Home Chef menu and comes as the first time the meal kit brand has ever partnered with a food media platform. This is sure to come as welcome news to avid Delish fans who might be eager to try out some new recipes.
Editor in Chief of Delish Joanna Saltz spoke on the Home Chef and Delish partnership saying, "Delish's mission is all about making the cooking experience more fun—and more accessible. By partnering with Home Chef, we're taking that promise one step further: We're doing the meal planning and grocery shopping for you, so all you have to do is whip up something amazing."
The collaboration includes Delish recipes that leverage Home Chef's direct delivery service and easy-to-follow instructions to give them a delicious yet accessible profile. The Delish recipes are being offered for a limited 12-week period on the Home Chef menu and comes as the first time the meal kit brand has ever partnered with a food media platform. This is sure to come as welcome news to avid Delish fans who might be eager to try out some new recipes.
Editor in Chief of Delish Joanna Saltz spoke on the Home Chef and Delish partnership saying, "Delish's mission is all about making the cooking experience more fun—and more accessible. By partnering with Home Chef, we're taking that promise one step further: We're doing the meal planning and grocery shopping for you, so all you have to do is whip up something amazing."
Trend Themes
1. Collaborative Meal Kits - The partnership between Home Chef and Delish showcases the trend of collaboration in the meal kit industry, offering consumers a convenient way to prepare delicious meals at home.
2. Direct Delivery Services - Home Chef's direct delivery service is a disruptive innovation opportunity for the meal kit industry, providing customers with easy access to fresh ingredients and recipes.
3. Food Media Partnerships - The partnership between Home Chef and Delish demonstrates the trend of food media platforms collaborating with meal kit brands, creating new opportunities for recipe sharing and promotion.
Industry Implications
1. Meal Kit - The collaboration between Home Chef and Delish highlights a disruptive innovation opportunity in the meal kit industry, offering consumers a convenient way to enjoy home-cooked meals without the hassle of meal planning and grocery shopping.
2. Food Media - The partnership between Home Chef and Delish opens up new possibilities for the food media industry, enabling them to expand their reach through meal kit platforms and provide their audience with exclusive recipes.
3. Delivery Services - Home Chef's direct delivery service presents a disruptive innovation opportunity in the delivery services industry, catering to the growing demand for convenient and time-saving solutions for meal preparation.
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