Food Flight by Southwest Air Celebrates National Peanut Day
Meghan Young — September 18, 2012 — Lifestyle
References: blogsouthwest & psfk
Airplane food has never offered the best culinary experience, that is until the Food Flight event. A unique culinary competition hosted by Southwest Air, Food Flight was introduced to unsuspecting passengers while enroute to their destination. Essentially, it involved four competitors handpicked by crew members who were challenged to create their own dish with peanuts as its main ingredient.
Created in collaboration with Dish Trip to celebrate National Peanut Day, Food Flight spiced things up in a sweet way. From marshmallows to chocolate and more, the peanut-based dishes look absolutely delicious. Food Flight will surely inspire other ways for crew members to interact with passengers in a fun, safe and memorable manner. Hopefully no one had a peanut allergy!
Created in collaboration with Dish Trip to celebrate National Peanut Day, Food Flight spiced things up in a sweet way. From marshmallows to chocolate and more, the peanut-based dishes look absolutely delicious. Food Flight will surely inspire other ways for crew members to interact with passengers in a fun, safe and memorable manner. Hopefully no one had a peanut allergy!
Trend Themes
1. Airline-created Culinary Contests - A trend in which airlines host culinary contests for passengers enroute to their destination, offering a unique and fun experience while promoting their brand.
2. Ingredient-centric Challenges - A trend in which competitions are centered around a specific ingredient, providing opportunities for restaurants or food brands to highlight their creative usage of the ingredient and possibly encouraging customers to experiment with it at home.
3. Interactive In-flight Entertainment - A trend in which airlines create interactive experiences for passengers beyond movies or games, such as food challenges or other competitions that offer a unique and memorable experience.
Industry Implications
1. Airlines - Airlines can utilize in-flight competitions to offer a fun and unique experience to their passengers while also promoting their brand and potentially increasing customer loyalty.
2. Restaurants and Food Brands - Restaurants and food brands can create similar ingredient-centric competitions to showcase their creative usage of certain ingredients and possibly gain more customer attention or interest in their products.
3. Marketing and Advertising Agencies - Marketing and advertising agencies can assist airlines and food brands in creating interactive experiences, such as culinary competitions, to promote their products or services in a unique and engaging way.
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