La Machine Launches a Flying Greenhouse in Nantes
Katie Cordrey — June 10, 2010 — Art & Design
References: wired & brassgoggles
La Machine, the French theater company known for its steampunk menagerie has launched a flying greenhouse over the streets of Nantes, France. The flying greenhouse is just the latest of a series of innovative steampunk contraptions that the theater company began making in 1999.
Before the greenhouse, a 50-foot-tall spider on the side of a building turned heads in Liverpool and a 50-ton wooden elephant roamed the streets of Nantes.
Implications - Consumers in contemporary society are attracted to products that allow them to stay green-friendly. Items that are made through a sustainable method of production are appealing to those who want to protect the planet. Companies trying to adapt a greener culture could focus on creating all of their items through renewable resources.
Before the greenhouse, a 50-foot-tall spider on the side of a building turned heads in Liverpool and a 50-ton wooden elephant roamed the streets of Nantes.
Implications - Consumers in contemporary society are attracted to products that allow them to stay green-friendly. Items that are made through a sustainable method of production are appealing to those who want to protect the planet. Companies trying to adapt a greener culture could focus on creating all of their items through renewable resources.
Trend Themes
1. Steampunk Greenhouses - The trend of steampunk greenhouses presents an opportunity for companies to explore unique and sustainable methods of urban agriculture.
2. Innovative Contraptions - The trend of creating innovative steampunk contraptions opens up possibilities for businesses to tap into the growing market of unique and visually stunning products.
3. Green-friendly Products - The trend of green-friendly products provides an avenue for companies to attract environmentally-conscious consumers by focusing on sustainable production methods.
Industry Implications
1. Theater and Entertainment - The theater and entertainment industry can explore the creation of steampunk contraptions as immersive and visually captivating experiences for audiences.
2. Urban Agriculture - The urban agriculture industry can leverage the concept of flying greenhouses to introduce innovative and space-efficient farming solutions in urban environments.
3. Fashion and Design - The fashion and design industry can incorporate the steampunk aesthetic into their products, offering unique and visually striking options for conscious consumers.
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