Merrell and FreshService Join on the Moab Speed 2 GTX
Amy Duong — September 18, 2024 — Art & Design
References: highsnobiety
MERRELL works together with Japanese lifestyle label FreshService on a new variation of the Moab Speed 2 GTX sneaker model. It is set to launch officially on September 21st and the new look has more of a minimal design to it. The technical shoes start off with a white base foundation so that it serves as the canvas against the black accents and lime details throughout.
There is also a touch of GORE-TEX branding seen along on the side of the toe cap over the forefoot. It is all secured by the classic lacing system and the lace loops are designed with the aforementioned lime green detail for a decorative contrasting look along the upper.
Image Credit: Freshservice
There is also a touch of GORE-TEX branding seen along on the side of the toe cap over the forefoot. It is all secured by the classic lacing system and the lace loops are designed with the aforementioned lime green detail for a decorative contrasting look along the upper.
Image Credit: Freshservice
Trend Themes
1. Minimalist Technical Footwear - The collaboration between MERRELL and FreshService highlights a preference for minimal design in high-performance footwear models.
2. Collaborative Sneaker Releases - Partnerships between established footwear brands and lifestyle labels are creating unique sneaker variations that appeal to niche markets.
3. GORE-TEX Integration - The use of GORE-TEX in sneaker designs is a growing trend that enhances both the durability and weather resistance of footwear.
Industry Implications
1. Sportswear - The sportswear industry is witnessing an increase in collaborative designs that fuse style with performance through advanced materials.
2. Fashion - Fashion is embracing functional elements in designs, with collaborations between technical and lifestyle brands reshaping consumer expectations.
3. Outdoor Gear - The development of weather-resistant footwear is becoming a focal point in the outdoor gear industry, driven by consumer demand for versatile equipment.
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