Flowers.iQ Lets Consumers See Photos from Other Real Customers
Laura McQuarrie — May 3, 2016 — Tech
References: flowers.iq
Sending flowers to someone special is a kind and thoughtful gesture, but it can often be spoiled when the delivered bouquets look nothing as presentable as the product images online—Flowers.iQ is a flower delivery app that aims to ensure that a recipient gets exactly what a gift-giver orders.
On the app, a user begins by selecting a special occasion. From there, they are able to view only the best bouquet selections from a collection of flower sites, as rated and reviewed by other consumers. Flowers.iQ users also have the option to view some of the most poorly rated floral arrangements, in order to steer clear of them. These claims are backed up by photos in order to show that an order was adequately fulfilled without any disappointment.
After settling on a suitable bunch of flowers, users can order from within the app instantly with confidence.
On the app, a user begins by selecting a special occasion. From there, they are able to view only the best bouquet selections from a collection of flower sites, as rated and reviewed by other consumers. Flowers.iQ users also have the option to view some of the most poorly rated floral arrangements, in order to steer clear of them. These claims are backed up by photos in order to show that an order was adequately fulfilled without any disappointment.
After settling on a suitable bunch of flowers, users can order from within the app instantly with confidence.
Trend Themes
1. Customized Flower Delivery - There is an opportunity for flower delivery apps to offer customized bouquets based on user preferences, ensuring that recipients receive exactly what they ordered.
2. Transparent Ratings and Reviews - Flower delivery apps can enhance trust by providing transparent ratings and reviews from real customers, allowing users to make informed decisions and avoid poorly rated arrangements.
3. Visual Verification - Integrating visual verification through photos can help flower delivery apps showcase the actual product received by previous customers, ensuring users of the quality and appearance of their chosen bouquet.
Industry Implications
1. Flower Delivery - The flower delivery industry can benefit from the integration of customized delivery, transparent ratings, and visual verification to improve customer satisfaction and trust.
2. E-commerce - E-commerce platforms that offer flower delivery services can embrace the trend of customized bouquets, transparent customer feedback, and visual verification to differentiate themselves and attract more customers.
3. Mobile App Development - Mobile app developers can find opportunities in creating flower delivery apps that prioritize user experience with features such as customized recommendations, transparent ratings, and visual verification.
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