FRINZA Seeks to Revolutionize the Way Consumers Purchase Gifts
Kalin Ned — October 22, 2020 — Art & Design
References: frinza & zeenews.india
FRINZA is a revolutionary online gifting start-up, based in Bengaluru. It is described as "the world's 1st Artificial Intelligence (AI) & Machine learning (ML) powered annual-recurring-Subscription-model-based one-stop-Gifting-Solution E-commerce company."
From Walnut Chocolate Cakes and Bunch of Dairymilk to Mix Roses Bunch and Two-Layer Lucky Bamboo Plants, the options offered through the gifting start-up are numerous and diverse. FRINZA's artificial intelligence-machine learning algorithm will make sure that one does not forget a special occasion—from anniversaries to birthdays. The service assists in the selection of the gift and when the purchase has been made, FRINZA sends it directly to the receiver on the day of the occasion. Another point that the gifting startup service is mindful of is one's budget.
In less than 19 months of operation, the brand was capable of expanding its service to more than 650+ cities in India and "most cities of the USA, UK, UAE, Canada and Australia."
Image Credit: FRINZA
From Walnut Chocolate Cakes and Bunch of Dairymilk to Mix Roses Bunch and Two-Layer Lucky Bamboo Plants, the options offered through the gifting start-up are numerous and diverse. FRINZA's artificial intelligence-machine learning algorithm will make sure that one does not forget a special occasion—from anniversaries to birthdays. The service assists in the selection of the gift and when the purchase has been made, FRINZA sends it directly to the receiver on the day of the occasion. Another point that the gifting startup service is mindful of is one's budget.
In less than 19 months of operation, the brand was capable of expanding its service to more than 650+ cities in India and "most cities of the USA, UK, UAE, Canada and Australia."
Image Credit: FRINZA
Trend Themes
1. Artificial Intelligence (AI) & Machine Learning (ML) Powered Gifting Start-ups - By leveraging the capabilities of AI and ML, gifting start-ups can revolutionize the way consumers purchase gifts by personalizing recommendations and streamlining gift purchase and delivery processes.
2. Annual-recurring-subscription-model-based Gifting Solutions - Gifting start-ups that offer annual-recurring-subscription-model-based gifting solutions can provide customers with a convenient way to never forget a special occasion while also securing recurring revenue streams for the business.
3. E-commerce Gifting Start-ups with Diverse Product Offerings - Gifting start-ups that offer a diverse range of products, from cakes and flowers to lucky bamboo plants, can cater to a wide variety of customers and occasions, providing a one-stop-shop for all gift-giving needs.
Industry Implications
1. E-commerce - E-commerce companies can benefit from incorporating AI and ML to personalize product recommendations and streamline the purchase and delivery process.
2. Subscription-based Services - Subscription-based services can leverage the convenience of recurring gifting solutions to drive customer loyalty and secure predictable revenue streams.
3. Floral and Gift Retail - Floral and gift retail businesses can adapt to the growth of e-commerce gifting start-ups by diversifying their product offerings and incorporating advanced technologies like AI and ML.
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