'Real Men Buy Flowers' Simplifies the Flower-Buying Process for Men
Laura McQuarrie — August 15, 2018 — Lifestyle
References: realmenbuyflowers & prnewswire
To address the fact that billions of dollars worth of flowers are sold every year yet men make up only a small percentage of consumers who do the buying, 'Real Men Buy Flowers' has launched as a disruptive flower webshop.
The online flower shop is said to specifically "simplify the flower-buying process for men" and cater to men by using their language and help them come through on their intentions. When shopping for a flower bouquet online, entrepreneur Gillian Harper found that consumers have to make about 10 choices and set out to create a simpler, easy-to-use solution with Real Men Buy Flowers.
Real Men Buy Flowers gives men the option to either purchase a single bouquet in a matter of seconds or take a few minutes to iron out the details of a recurring flower subscription plan.
The online flower shop is said to specifically "simplify the flower-buying process for men" and cater to men by using their language and help them come through on their intentions. When shopping for a flower bouquet online, entrepreneur Gillian Harper found that consumers have to make about 10 choices and set out to create a simpler, easy-to-use solution with Real Men Buy Flowers.
Real Men Buy Flowers gives men the option to either purchase a single bouquet in a matter of seconds or take a few minutes to iron out the details of a recurring flower subscription plan.
Trend Themes
1. Male-friendly Flower Webshops - Disruptive innovation opportunity: Creating online flower shops that cater specifically to men, simplifying the flower-buying process for them and using their language to help them make their purchase.
2. Simplifying the Flower-buying Process - Disruptive innovation opportunity: Developing user-friendly online platforms that streamline the flower purchasing experience by reducing the number of choices and making it easier for consumers to make a decision.
3. Recurring Flower Subscription Plans - Disruptive innovation opportunity: Introducing recurring flower subscription plans that allow customers to easily set up regular flower deliveries, providing convenience and ensuring a continuous market for flower shops.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Integrating male-friendly flower webshops into the e-commerce industry, targeting untapped male consumer segments.
2. Floriculture - Disruptive innovation opportunity: Applying male-friendly strategies within the floriculture industry to increase male engagement and expand the customer base.
3. Personalized Retail - Disruptive innovation opportunity: Implementing personalized and tailored flower-buying experiences for men within the retail industry, redefining traditional notions of who buys flowers.
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