Wild Bill's Created Comforting Craft Beverages for the Fall and Winter
Laura McQuarrie — October 21, 2021 — Lifestyle
References: drinkwildbills & prnewswire
Wild Bill's is expanding its range of non-alcoholic craft beverage with seasonal sodas that share the taste of favorite treats. There are three new limited-edition fall flavors to enjoy, including Apple Pie, Pumpkin Spice and Hot Toddy.
For decades, people have been enjoying the nostalgic and comforting flavors of Wild Bill's craft beverages at fairs, festivals and conventions, and now, they are directly available to consumers. The brand made the decision to pivot during the pandemic, and as Wild Bill's CEO Michael Merseburg says, "Our business took an immediate hit last year when events everywhere were cancelled. We've used the time to broaden our business model and bring our products directly to our customers' homes -- something we've always wanted to do."
The brand is also introducing snacks to pair with its beverages in the form of crunchy nuts.
For decades, people have been enjoying the nostalgic and comforting flavors of Wild Bill's craft beverages at fairs, festivals and conventions, and now, they are directly available to consumers. The brand made the decision to pivot during the pandemic, and as Wild Bill's CEO Michael Merseburg says, "Our business took an immediate hit last year when events everywhere were cancelled. We've used the time to broaden our business model and bring our products directly to our customers' homes -- something we've always wanted to do."
The brand is also introducing snacks to pair with its beverages in the form of crunchy nuts.
Trend Themes
1. Seasonal Craft Beverages - Creating seasonal, nostalgic craft beverages can provide new revenue streams for beverage companies seeking to pivot their business models and expand their customer base.
2. Direct-to-consumer Sales - Expanding sales channels to include direct-to-consumer options can increase revenue and customer loyalty, especially in times of event cancellations or other disruptions.
3. Snack Pairings - Offering complementary snacks to paired with beverages can enhance the customer experience and increase sales for both products.
Industry Implications
1. Craft Beverage Industry - Craft beverage makers can explore opportunities to create seasonal, nostalgic flavors and expand direct-to-consumer sales in order to adapt to market changes and increase revenue streams.
2. Home Snack Delivery Industry - Companies that offer snack delivery services can partner with beverage makers to provide curated pairings for customers, increasing sales and customer loyalty.
3. Event Planning Industry - Event planners can diversify their offerings by incorporating craft beverage and snack pairings, creating a unique and memorable experience for attendees while generating additional revenue streams.
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