My/Mochi Unveiled Pickle Mochi Ice Cream for National Pickle Day
Laura McQuarrie — November 2, 2023 — Lifestyle
References: mymochi & prnewswire
In celebration of National Pickle Day, My/Mochi unveiled the world's first and only Classic Pickle mochi ice cream. This premium ice cream treat features soft, chewy mochi dough wrapped around a "pickle ball" that taps into an in-demand flavor of the moment.
Brigette Wolf, Chief Marketing Officer, My/Mochi, said, "The pickle trend is so hot right now, so we thought, 'let's do something cool,' that only we could pull off in a way that would be premium and delicious."
Consumers have developed an affection for all things pickle-flavored, embracing the tangy, briny notes that add a zesty kick to their favorite snacks and beverages. Pickle-flavored offerings provide a satisfying contrast to the typical sweetness found in many drinks and snacks, offering a savory and refreshing alternative that tickles the taste buds with a unique combination of sourness and umami.
Brigette Wolf, Chief Marketing Officer, My/Mochi, said, "The pickle trend is so hot right now, so we thought, 'let's do something cool,' that only we could pull off in a way that would be premium and delicious."
Consumers have developed an affection for all things pickle-flavored, embracing the tangy, briny notes that add a zesty kick to their favorite snacks and beverages. Pickle-flavored offerings provide a satisfying contrast to the typical sweetness found in many drinks and snacks, offering a savory and refreshing alternative that tickles the taste buds with a unique combination of sourness and umami.
Trend Themes
1. Pickle-flavored Foods - The pickle trend is so hot right now, so we thought, 'let's do something cool,' that only we could pull off in a way that would be premium and delicious.
2. In-demand Flavors - The world's first and only Classic Pickle mochi ice cream taps into an in-demand flavor of the moment.
3. Savory Refreshing Alternatives - Pickle-flavored offerings offer a savory and refreshing alternative that tickles the taste buds with a unique combination of sourness and umami.
Industry Implications
1. Food and Beverage - Consumers have developed an affection for all things pickle-flavored, embracing the tangy, briny notes that add a zesty kick to their favorite snacks and beverages.
2. Frozen Foods - My/Mochi's Pickle Mochi Ice Cream introduces a unique twist to the frozen foods category with its innovative combination of sweet ice cream and savory pickle flavor.
3. Snack Foods - Pickle-flavored mochi bites provide a satisfying contrast to the typical sweetness found in many snacks, offering a tangy and umami-packed option for consumers.
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