Herr's Flavor Mix Mystery Chip Combines a Trio of Classic Flavors
Laura McQuarrie — May 19, 2021 — Lifestyle
References: campaign.rtm & prnewswire
Fans are being asked to guess the flavor of Herr's new Flavor Mix Mystery chip and it's one that promises to be familiar to die-hard fans of the brand since it actually comes from combining three of the brand's top flavors. Bob Clark, Herr's VP of marketing says, "We have taken three classic flavors and mixed them into one tasty chip, to make one never-tasted-before flavor. One chip and fifteen Herr's flavors to choose from. With over 2,500 possible flavor combinations, we are putting your taste buds to the ultimate taste test."
Leading up to the end of the summer when the mystery chip flavor will be revealed, the brand will be dropping clues on social media to help fans.
Leading up to the end of the summer when the mystery chip flavor will be revealed, the brand will be dropping clues on social media to help fans.
Trend Themes
1. Mystery Flavor Trend - Companies creating mystery products by combining classic flavors, challenging consumers to guess the unique flavor.
2. Social Media Clue Drop Trend - Brands using social media to tease upcoming product releases and generate buzz among consumers.
3. Customizable Flavor Trend - Products offering multiple flavor options that can be combined to create unique, personalized tastes.
Industry Implications
1. Snack Industry - Snack companies can create mystery products by combining classic flavors to keep consumers engaged and interested.
2. Social Media Industry - Social media platforms can offer new features to help brands tease upcoming products and drive engagement with users.
3. Beverage Industry - Innovative beverage companies can create customizable flavor options, allowing customers to mix and match different tastes to create their own unique products.
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