The New Flatizza from Subway is an Interesting Hybrid
Jennifer Paul — April 18, 2014 — Lifestyle
References: subway & marketingmag
The new Flatizzas from subway look like just like pizza, but they are much more difficult to pronounce. This delicious invention is part flatbread and part pizza. The difficult-to-pronounce menu item would sound perfect if everyone had an Italian accent.
Subway’s chief marketing officer said it is pronounced “flah-TEE-zah.” I love pizza, so this is something I will definitely be trying it out myself the next time I am in a Subway restaurant. The new Flatizza gives Subway a way to brand a product that is something people can make at home.
Flatbread pizzas have become very popular with other chains using it as a menu option like California Pizza Kitchen and Olive Garden. If you like thick crust and love pizza, then the new Flatizza from Subway is perfect for you.
Subway’s chief marketing officer said it is pronounced “flah-TEE-zah.” I love pizza, so this is something I will definitely be trying it out myself the next time I am in a Subway restaurant. The new Flatizza gives Subway a way to brand a product that is something people can make at home.
Flatbread pizzas have become very popular with other chains using it as a menu option like California Pizza Kitchen and Olive Garden. If you like thick crust and love pizza, then the new Flatizza from Subway is perfect for you.
Trend Themes
1. Flatbread Pizza Hybridization - There is an opportunity for other restaurants to create their own hybrid flatbread pizza menu items to tap into this trend of unique, customizable fast food options.
2. Home-style Fast Food Pizzas - Fast food chains can disrupt the traditional frozen pizza industry and offer fresher ingredients, wider customization choices, and faster service.
3. Unique Menu Item Branding - Creating exclusive menu items can help chains compete and build brand recognition, particularly with novelty offerings like the Flatizza that are unavailable from competitors.
Industry Implications
1. Fast Food Chains - Fast food chains can benefit from this trend by offering quick, customizable, and unique variations on traditional menu items to keep up with changing consumer tastes.
2. Pizza Chains - Pizza chains can offer new menu items with unique twists on traditional pizzas and toppings to attract customers seeking something different from their usual go-to options.
3. Frozen Pizza Manufacturers - Frozen pizza manufacturers could potentially benefit from the trend of customizability and branding by offering easily customizable frozen pizza options that come with fresh ingredients and unique flavor combinations.
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