The Flare Passion Fruit Martini from Global Brands is Exotically Flavorful
Michael Hemsworth — September 8, 2019 — Marketing
References: globalbrands & talkingretail
The Flare Passion Fruit Martini canned cocktail is one of the latest flavor options being introduced by Global Brands to offer consumers an easy way to enjoy the experience of island cocktails from anywhere. The new flavor is achieved using premium fruit flavors and juices, and is conveniently canned to make it highly applicable for consumption out of the house. The 250ml cocktail joins the existing lineup including Mojito, Cosmo and The Beach, which are all ready-to-drink when the mood strikes.
Brand Controller at Global Brands Christian Sarginson spoke on the new Flare Passion Fruit Martini saying, "In cocktail terms, passion fruit really is the on-trend flavor, and is the number one on-trade cocktail serve. The new Passion Fruit Martini flavour will enable retailers to drive further ready-to-serve cocktail growth in stores. The cans have also been given a new design, featuring “bright and vibrant colors” that “reflect the fruit flavorings and juices of each cocktail”.
Brand Controller at Global Brands Christian Sarginson spoke on the new Flare Passion Fruit Martini saying, "In cocktail terms, passion fruit really is the on-trend flavor, and is the number one on-trade cocktail serve. The new Passion Fruit Martini flavour will enable retailers to drive further ready-to-serve cocktail growth in stores. The cans have also been given a new design, featuring “bright and vibrant colors” that “reflect the fruit flavorings and juices of each cocktail”.
Trend Themes
1. Ready-to-drink Cocktails - The popularity of canned island cocktails reflects the growing trend of convenient, ready-to-drink beverages.
2. Premium Flavors - The use of premium fruit flavors and juices in canned cocktails presents an opportunity to cater to consumers seeking higher-quality beverage options.
3. On-trend Flavors - Passion fruit is currently a popular flavor in the cocktail industry, making it a disruptive innovation opportunity for brands to tap into.
Industry Implications
1. Beverage Industry - The introduction of canned island cocktails creates a new market segment within the beverage industry for ready-to-drink cocktails.
2. Retail Industry - Canned island cocktails offer retailers an opportunity to drive growth in the ready-to-serve cocktail market and attract consumers looking for convenient beverage options.
3. Design Industry - The new design of the cocktail cans reflects the trend towards bright and vibrant packaging, presenting an opportunity for designers to create visually appealing packaging for beverage products.
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