Apollo Passion Fruit Liqueur Has a 17% ABV with Premium Flavor
Michael Hemsworth — July 8, 2022 — Marketing
The Apollo Passion Fruit Liqueur is a new product arriving into the UK market for avid fans of fruit-forward martinis to pick up. The product features real passion fruit juice along with natural flavors and boasts a 17% ABV to make it a great addition to a martini recipe or any cocktail recipe that suits. Priced at £9 per bottle, the product is launching at Iceland locations in 70cl bottles, which are clearly branded with bold text, color and imagery catch the eye of shoppers.
Marketing Director at Intercontinental Brands Clare Gibson spoke on the new Apollo Passion Fruit Liqueur saying, "The passion fruit martini remains the UK’s #1 favourite cocktail, making passion fruit liqueur in high demand. We hope Apollo can rival the market and provide a more affordable option that appeals to both the on-trade and consumers looking to shake up passion fruit martinis at home.”
Marketing Director at Intercontinental Brands Clare Gibson spoke on the new Apollo Passion Fruit Liqueur saying, "The passion fruit martini remains the UK’s #1 favourite cocktail, making passion fruit liqueur in high demand. We hope Apollo can rival the market and provide a more affordable option that appeals to both the on-trade and consumers looking to shake up passion fruit martinis at home.”
Trend Themes
1. Fruit Liqueur Trend - With the release of the Apollo Passion Fruit Liqueur, a new trend of fruit-driven liqueurs with added natural flavors is emerging.
2. Affordable Cocktail Ingredients Trend - The launch of Apollo Passion Fruit Liqueur offers consumers access to affordable ingredients, leading to a trend of DIY cocktails at home.
3. Convenience-store-sold Liqueurs Trend - The Iceland-located launch of Apollo Passion Fruit Liqueur taps into the trend of quick and easy access to cocktails on the go with prepared liqueurs.
Industry Implications
1. Liquor Industry - The liquor industry can capitalize on the fruit liqueur trend by innovating their own combinations and fruit-driven cocktails.
2. Home Bartending Community - The affordable cocktail ingredients trend can inspire growth in home-bartending communities as consumers take on the DIY cocktails at home.
3. Convenience-store Industry - The convenience store industry can partner with liquor brands to launch more ready-to-drink liqueurs like those demonstrated with the Apollo Passion Fruit Liqueur.
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