Mockingbird Lager
Elsa Blaine — October 21, 2008 — Lifestyle
References: samwileydesign & thedieline
Samantha Wiley must have been inspired by the 1920s when she designed the ultra-stylish ‘Mockingbird’ beer bottles. The collection of four bottles are the most elegant and, dare I say, fashionable lager vessels I have ever seen. They are the kind of bottles you want to be seen drinking from and not pouring the brew into a glass.
Black and white lettering and images of gorgeous, pearl-clad women holding birds, legs, and female silhouettes adorn the bottles. Under the cap of each are fun little quotes like, “Birds of a feather rock together” and “it’s good to be a little bit crazy.”
Also included here are some additional concept designs from the portfolio of the Brooklyn-based Wiley. They are all for beer labels such as Budweiser, Bud Light and Landshark.
Black and white lettering and images of gorgeous, pearl-clad women holding birds, legs, and female silhouettes adorn the bottles. Under the cap of each are fun little quotes like, “Birds of a feather rock together” and “it’s good to be a little bit crazy.”
Also included here are some additional concept designs from the portfolio of the Brooklyn-based Wiley. They are all for beer labels such as Budweiser, Bud Light and Landshark.
Trend Themes
1. Vintage-inspired Beer Packaging - Opportunity for breweries to create unique, visually appealing beer bottles that capture the nostalgia of a bygone era.
2. Elevated Beer Branding - Potential for breweries to differentiate themselves by incorporating stylish and elegant designs into their packaging, appealing to consumers seeking a premium experience.
3. Interactive Bottle Cap Quotes - Innovative breweries can leverage bottle cap quotes to engage customers and create a fun and memorable drinking experience.
Industry Implications
1. Craft Beer - Craft breweries can leverage vintage-inspired packaging and elevated branding to stand out in the highly competitive craft beer market.
2. Beverage Packaging - Opportunity for packaging companies to offer creative and customizable bottle designs that cater to the growing demand for unique and visually appealing beverage packaging.
3. Marketing and Advertising - Marketing agencies can assist breweries in creating interactive and engaging bottle cap quotes as part of their branding strategy.
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