'Fixed Fashion' by Emma Lundgren Channels Fixed-Gear Bikers
Marissa Brassfield — December 26, 2009 — Luxury
References: emmalundgren & behance.net
Fixed-gear bicyclists play by their own rules, and 'Fixed Fashion' by Emma Lundgren is a couture collection inspired by these cyclists. With its gear-shaped appliques that remind the viewer of giant LEGO flowers, this collection is filled with whimsical oversized embellishments. Check out the hat in the first image, for example.
Implications - The rest of the featured images all show off models with fashionable headgear that is clearly inspired by bike helmets. Bike gears are also a very noticeable embellishment that can be seen on both the clothing and the hats. Emma Lundgren explains that her collection is a response to London fixed gear bikers who want to wear items that let their personalities shine through.
Implications - The rest of the featured images all show off models with fashionable headgear that is clearly inspired by bike helmets. Bike gears are also a very noticeable embellishment that can be seen on both the clothing and the hats. Emma Lundgren explains that her collection is a response to London fixed gear bikers who want to wear items that let their personalities shine through.
Trend Themes
1. Whimsical Embellishments - Fashion designers can incorporate oversized and playful embellishments inspired by fixed-gear bicyclists to create unique and eye-catching clothing collections.
2. Bike Helmet Fashion - There is an opportunity for fashion designers to create stylish and fashionable headgear inspired by bike helmets that can be worn beyond cycling scenarios.
3. Gear-inspired Appliques - Using gear-shaped appliques on clothing and accessories can add an edgy and industrial aesthetic to fashion collections, appealing to those interested in fixed-gear biking culture.
Industry Implications
1. Fashion - Fashion brands can leverage the fixed-gear biking culture to create innovative and trendsetting clothing lines that capture the attention of fashion enthusiasts looking for unique styles.
2. Sporting Goods - Sporting goods companies have an opportunity to explore the intersection of fashion and functional bike gear, creating bike helmets that are not only protective but also stylish and fashionable.
3. Accessories - Accessory brands can incorporate gear-inspired design elements into their products, such as bags, hats, and jewelry, to cater to the fixed-gear biking community's aesthetic preferences.
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