Rapha Unveils Newest Cycling Collection Titled 'Brevet'
Niko Pajkovic — April 20, 2022 — Lifestyle
References: rapha.cc & acquiremag
High-end cycling lifestyle brand Rapha has officially unveiled its 'Brevet' collection, a concise capsule with designs aimed at supporting cyclists during long-distance rides, no matter the environment or conditions.
Headlining the collection are the brand's new Brevet bibs, all of which boast a notably lightweight construction and a supportive chamois pad for superior comfort. In addition, these cycling staples come with UPF50+ sun protection and striped accents for low-light visibility. Another standout piece is the Brevet GORE-TEX Rain Jacket -- a two-layered shell windbreaker designed to protect riders from harsh weather conditions while remaining lightweight and breathable.
For those interested, the new Brevet collection is currently available to purchase on Rapha's website where it is being sold alongside the brand's previously released capsule dubbed 'Cycling.'
Image Credit: Rapha
Headlining the collection are the brand's new Brevet bibs, all of which boast a notably lightweight construction and a supportive chamois pad for superior comfort. In addition, these cycling staples come with UPF50+ sun protection and striped accents for low-light visibility. Another standout piece is the Brevet GORE-TEX Rain Jacket -- a two-layered shell windbreaker designed to protect riders from harsh weather conditions while remaining lightweight and breathable.
For those interested, the new Brevet collection is currently available to purchase on Rapha's website where it is being sold alongside the brand's previously released capsule dubbed 'Cycling.'
Image Credit: Rapha
Trend Themes
1. Lightweight Long-distance Apparel - Developing lightweight apparel that offers UPF50+ protection and visibility can be a disruptive innovation opportunity for cycling apparel brands.
2. Breathable Hi-tech Gear - Designing hi-tech gear with two-layered shells that are both lightweight and breathable presents a disruptive innovation opportunity for cycling apparel manufacturers.
3. Sustainable Performance Apparel - Creating a cycling apparel collection that is sustainable while still offering the performance required for long-distance rides presents a disruptive innovation opportunity for apparel brands in the sportswear industry.
Industry Implications
1. Sportswear Manufacturing - Cycling apparel brands can leverage this trend of long-distance cycling apparel to create a new product line and tap into the growing market for active lifestyle wear.
2. Athletic Performance Gear - Brands in the athletic performance gear industry can develop similar lightweight and breathable apparel for other outdoor activities where similar features would be beneficial.
3. Sustainable Fashion - Sustainable fashion brands can explore designing performance apparel that is both eco-friendly and functional, such as long-distance cycling apparel with reusable materials or promoting responsible maintenance of clothing.
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