The Five Guys Patty Melt is Now Officially on the Menu
Michael Hemsworth — September 13, 2024 — Lifestyle
References: fiveguys & brandeating
The Five Guys Patty Melt is being added to the brand's menu due in part to its popularity as a menu hack and custom order option, which will come as welcome news to the brand's regular patrons and those who are new to the brand.
The sandwich starts off with the brand's sesame seed bun that is used inside-out as the bread for the menu item and is filled with two slices of American cheese and a burger patty. The sandwich can be upgraded with an additional patty or even bacon at an additional cost.
The Five Guys Patty Melt is one of a growing number of examples of brands responding to consumer menu hacks and secret menus as they seek to give customers exactly what they're looking for every visit.
The sandwich starts off with the brand's sesame seed bun that is used inside-out as the bread for the menu item and is filled with two slices of American cheese and a burger patty. The sandwich can be upgraded with an additional patty or even bacon at an additional cost.
The Five Guys Patty Melt is one of a growing number of examples of brands responding to consumer menu hacks and secret menus as they seek to give customers exactly what they're looking for every visit.
Trend Themes
1. Menu Hack Recognition - Brands are increasingly incorporating popular custom orders and menu hacks into their official offerings to meet consumer demand.
2. Upgradable Fast Food Items - Fast food chains are providing customizable food options, allowing consumers to personalize their meals with additional toppings and ingredients.
3. Secret Menu Adaptation - Secret menu items are being officially recognized and added to restaurant menus, validating consumer creativity and preferences.
Industry Implications
1. Fast Food - The fast food industry is evolving by incorporating customer-created menu hacks into their regular menus, enhancing menu variety and customer satisfaction.
2. Food Customization - The food customization industry is booming as consumers desire more personalized dining experiences, influencing how restaurants design their menus.
3. Restaurant Technology - Innovations in restaurant technology are enabling easier integration of customer feedback and custom orders into mainstream menus.
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