Jack in the Box Buttery Smashed Jack Burgers Replace the Originals
Michael Hemsworth — July 20, 2024 — Lifestyle
References: jackinthebox & brandeating
The Jack in the Box Buttery Smashed Jack Burgers are being launched at participating locations as a replacement to its original Buttery Jack Burgers to give the menu items a decidedly high-quality flavor profile.
The menu update will see customers provided with two varieties to choose from including the Bacon & Swiss Smashed Jack and the Classic Buttery Smashed Jack. The Bacon & Swiss Buttery Smashed Jack starts off with a quarter-pound smashed patty with melted garlic herb butter, hickory-smoked bacon, Swiss cheese and mayo on a toasted brioche bun. The Classic Buttery Smashed Jack has the same patty with cheese, lettuce, tomato, mayo and ketchup.
The Jack in the Box Buttery Smashed Jack Burgers are priced starting at $8.79 and build on the popularity of smashed patty burgers amongst consumers.
Image Credit: Jack in the Box
The menu update will see customers provided with two varieties to choose from including the Bacon & Swiss Smashed Jack and the Classic Buttery Smashed Jack. The Bacon & Swiss Buttery Smashed Jack starts off with a quarter-pound smashed patty with melted garlic herb butter, hickory-smoked bacon, Swiss cheese and mayo on a toasted brioche bun. The Classic Buttery Smashed Jack has the same patty with cheese, lettuce, tomato, mayo and ketchup.
The Jack in the Box Buttery Smashed Jack Burgers are priced starting at $8.79 and build on the popularity of smashed patty burgers amongst consumers.
Image Credit: Jack in the Box
Trend Themes
1. Elevated Fast Food Burgers - Fast food chains are upgrading classic menu items with high-quality ingredients, enhancing the consumer dining experience.
2. Customization in Fast Food - Offering multiple variations of a single menu item caters to diverse customer preferences, increasing consumer satisfaction.
3. Flavor-driven Menu Revamps - Revamping menus with flavor-rich options, like garlic herb butter and hickory-smoked bacon, distinguishes fast food brands in a competitive market.
Industry Implications
1. Fast Food - The fast food industry is transforming with premium ingredients and menu renovations to meet evolving consumer tastes.
2. Casual Dining - Casual dining establishments are incorporating fast food trends, such as smashed patties and gourmet toppings, to attract clientele.
3. Food Service - Food service providers are innovating by introducing new variations and quality upgrades to traditional burger offerings.
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