The Finish Quantum Ultimate Packaging is Eco-Friendly
Michael Hemsworth — May 5, 2020 — Eco
References: rb & packagingeurope
Recyclable packaging is quickly becoming an essential part of product development, which is evident with new releases like with the Finish Quantum Ultimate dishwasher tablets. Mondi has teamed up with Reckitt Benckiser (RB) to launch the mono-material for the packaging that comes in the form of a flexible plastic film that is 100% recyclable. This comes as part of RB's commitment to shifting towards 100% of its packaging being either reusable or recyclable by 2025.
Global Key Account Manager, Mondi Consumer Flexibles Olivier Seux spoke on the new Finish Quantum Ultimate dishwasher tablets packaging saying, "Following Mondi’s customer-centric EcoSolutions approach, we worked closely with RB to find the best solution and make this product fully recyclable without sacrificing the high-end look, feel, and performance...Given that this is a premium product line for Finish, it was vital that the resulting stand-up pouch was rigid enough with a smooth appearance while offering exact colour matching and a quality feel. There could be no compromise in the barrier properties of the package, and it also needed to incorporate a recyclable zipper for ease of use in opening and closing the pouch.”
Global Key Account Manager, Mondi Consumer Flexibles Olivier Seux spoke on the new Finish Quantum Ultimate dishwasher tablets packaging saying, "Following Mondi’s customer-centric EcoSolutions approach, we worked closely with RB to find the best solution and make this product fully recyclable without sacrificing the high-end look, feel, and performance...Given that this is a premium product line for Finish, it was vital that the resulting stand-up pouch was rigid enough with a smooth appearance while offering exact colour matching and a quality feel. There could be no compromise in the barrier properties of the package, and it also needed to incorporate a recyclable zipper for ease of use in opening and closing the pouch.”
Trend Themes
1. Recyclable Packaging - The trend of recyclable packaging offers opportunities for companies to meet consumer demands for more eco-friendly products and reduce their environmental impact.
2. Mono-material Packaging - The rise of mono-material packaging provides an innovative solution for creating fully recyclable packaging without sacrificing aesthetics or functionality.
3. Reusable and Recyclable Commitments - Companies making commitments to shift to reusable or recyclable packaging by a specific year is a trend that shows a growing focus on sustainability and environmental responsibility.
Industry Implications
1. Consumer Goods - The consumer goods industry can benefit from adopting recyclable packaging solutions to meet consumer demand for more sustainable products and gain a competitive edge.
2. Packaging - The packaging industry has the opportunity to develop innovative mono-material packaging solutions that are both eco-friendly and visually appealing to consumers.
3. Household Products - Companies in the household products industry can capitalize on the trend of recyclable packaging by introducing more sustainable packaging designs for their products.
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