The Louvre and Officine Universelle Buly are Creating Painting-Inspired Scents
Laura McQuarrie — June 27, 2019 — Fashion
References: buly1803 & luxurylaunches
The Louvre Museum is giving people the chance to experience famous works of art like never before as part of a collaboration with Parisian perfume company Officine Universelle Buly to create fine art fragrances. Taking inspiration from some of the most iconic paintings and sculptures from the French museum, Officine Universelle Buly will be creating dedicated scents devoted to eight renowned works of art.
Now, as well as being able to appreciate the visuals of the Winged Victory of Samothrace, Jean-Honoré’s The Lock and more, people will be able to truly immerse themselves with a new sensory experience. Thomas Gainsborough’s Conversation in a Park, for example, is set outdoors and naturally captures fresh outdoor scents like rose petals and greenery.
Now, as well as being able to appreciate the visuals of the Winged Victory of Samothrace, Jean-Honoré’s The Lock and more, people will be able to truly immerse themselves with a new sensory experience. Thomas Gainsborough’s Conversation in a Park, for example, is set outdoors and naturally captures fresh outdoor scents like rose petals and greenery.
Trend Themes
1. Fine Art Fragrances - Creating scents inspired by famous works of art provides a unique sensory experience for consumers.
2. Sensory Immersion - Integrating multiple senses, such as scent and visual art, enhances the overall consumer experience.
3. Artistic Collaboration - Partnerships between art institutions and fragrance companies offer new opportunities for creative expression and brand collaboration.
Industry Implications
1. Perfume - The perfume industry can create unique fragrances that evoke the emotions and themes of famous works of art.
2. Art - Art institutions can collaborate with fragrance companies to create new experiences and expand their brand reach.
3. Tourism - By offering sensory experiences like fine art fragrances, museums can attract a wider audience and enhance visitor engagement.
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