Sweet Almond Blossom Was Created with the Van Gogh Museum
Laura McQuarrie — July 19, 2023 — Fashion
References: floralstreet & instagram
The Sweet Almond Blossom eau de parfum is a Floral Street x Van Gogh Museum collaboration that pays tribute to the iconic painter's Almond Blossom painting masterpiece. The essence of this work of at has been translated into scent with an alluring fragrance that combines juicy passionfruit, apple blossom, creamy vanilla, sandalwood, tonka bean, matcha tea and pomelo. Altogether, this unique painterly fragrance is floral, fruity and gourmand.
Inspired by the painting itself, the elegant perfume bottle is ethereal and sensuous, and Floral Street uses packaging that's reusable, recyclable or biodegradable. Notably, the pulp boxes that contain the brand's scents are made with one upcycled waste coffee cup.
This luxury product boasts 20% perfume oil and when fragrance fans purchase this product, they support the work of the Van Gogh Museum.
Inspired by the painting itself, the elegant perfume bottle is ethereal and sensuous, and Floral Street uses packaging that's reusable, recyclable or biodegradable. Notably, the pulp boxes that contain the brand's scents are made with one upcycled waste coffee cup.
This luxury product boasts 20% perfume oil and when fragrance fans purchase this product, they support the work of the Van Gogh Museum.
Trend Themes
1. Floral Fragrance Collaborations - Opportunity for fragrance brands to collaborate with other industries, such as museums or artists, to create unique and artistic scents.
2. Sustainable Packaging in Luxury Fragrance - Potential for luxury fragrance brands to adopt sustainable packaging practices, such as using reusable, recyclable, or biodegradable materials.
3. Gourmand-inspired Fragrances - Growing demand for fragrances that combine floral and fruity notes with gourmand elements, offering a unique and indulgent olfactory experience.
Industry Implications
1. Fragrance - Fragrance brands can explore collaborations with museums and artists to create innovative and artistic scents that appeal to consumers looking for unique experiences.
2. Packaging - Opportunity for packaging companies to develop sustainable solutions for luxury fragrance brands, helping them reduce their environmental impact and appeal to eco-conscious consumers.
3. Art - Art institutions and artists can explore collaborations with fragrance brands to create fragrance collections inspired by iconic paintings, offering consumers a multisensory experience.
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