This Mobile Platform Helps Patrons Find the Perfect Beer
Katherine Pendrill — August 19, 2015 — Tech
References: facebook & techcrunch
San Francisco's 'Local Brewing Company' developed a clever new app to help patrons find the perfect beer. With the increasing popularity of craft beer and micro-brewing, there are more beers to choose from than ever before. This handy app helps you filter through the noise and select the beer that is best for you.
The app was developed by the Local Brewing Company as a means of helping patrons figure out which beer to order when visiting the small-batch brewery. The mobile platform ranks each of the brewery's beers based on bitterness, alcohol content and the complexity of flavors. The app then takes the customer's personal preferences into account and provides an appropriate suggestion. The company has 13 different beers on tap, meaning the app is sure to find the perfect beer for each individual.
The app was developed by the Local Brewing Company as a means of helping patrons figure out which beer to order when visiting the small-batch brewery. The mobile platform ranks each of the brewery's beers based on bitterness, alcohol content and the complexity of flavors. The app then takes the customer's personal preferences into account and provides an appropriate suggestion. The company has 13 different beers on tap, meaning the app is sure to find the perfect beer for each individual.
Trend Themes
1. Personalized Beer Selection - A trend in the beer industry where apps help customers find the perfect beer based on their preferences.
2. Craft Beer Market - A trend in the beverage industry where craft beer and micro-brewing are becoming increasingly popular.
3. App-based Brewery Experiences - A trend in the brewing industry where breweries are developing mobile apps to enhance customer experiences and provide personalized recommendations.
Industry Implications
1. Beverage and Alcohol - Opportunity for beer companies to develop innovative apps that personalize and enhance the beer selection process for customers.
2. Hospitality and Entertainment - Opportunity for bars and restaurants to leverage beer-selecting apps to offer customized beer recommendations and enhance the customer experience.
3. Technology and Mobile Apps - Opportunity for app developers to create beer-selecting apps for breweries, leveraging data analytics and personalization algorithms.
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