Rare Beauty's Exfoliating Body Wash Polishes Skin with Konjac Jelly
Laura McQuarrie — May 24, 2024 — Pop Culture
References: rarebeauty & byrdie
Selena Gomez's Rare Beauty brand is expanding its body care line with an all-new Find Comfort Gentle Exfoliating Body Wash that makes showers feel soothing and spa-like.
This revitalizing vegan body wash contains hydrating ingredients like avocado oil and glycerin, soothing peach flower extract and de-stressing ashwagandha, and skin-polishing plant-derived konjac jelly. Aromatically, this body wash "hugs skin with uplifting notes of bright lemon zest, sweet jasmine, and warm cashmere wood." Beyond scent and texture, the product carries the calming multi-sensorial experience to its packaging, which takes the form of a soft-touch squeezable tube.
Rare Beauty debuted its aromatherapeutic body line at the tail-end of 2023 and this all-new body wash joins a range of self-comfort products like lotion, hand cream and multi-purpose fragrance mists.
This revitalizing vegan body wash contains hydrating ingredients like avocado oil and glycerin, soothing peach flower extract and de-stressing ashwagandha, and skin-polishing plant-derived konjac jelly. Aromatically, this body wash "hugs skin with uplifting notes of bright lemon zest, sweet jasmine, and warm cashmere wood." Beyond scent and texture, the product carries the calming multi-sensorial experience to its packaging, which takes the form of a soft-touch squeezable tube.
Rare Beauty debuted its aromatherapeutic body line at the tail-end of 2023 and this all-new body wash joins a range of self-comfort products like lotion, hand cream and multi-purpose fragrance mists.
Trend Themes
1. Multi-sensorial Body Care - Brands are creating body care products that offer a full sensory experience, combining scent, texture, and touch for a spa-like effect at home.
2. Plant-derived Exfoliants - The use of plant-based exfoliating agents, such as konjac jelly, is gaining popularity for their gentle and natural skin-polishing properties.
3. Aromatherapeutic Packaging - Innovative packaging designs that enhance the sensory experience are becoming a key trend, with products like squeezable soft-touch tubes adding a tactile element.
Industry Implications
1. Personal Care - The growing demand for holistic personal care products that engage multiple senses is transforming traditional market offerings.
2. Natural Cosmetics - Natural cosmetics are seeing increased interest, especially those utilizing plant-derived ingredients for both primary functions and added benefits.
3. Aromatherapy - The aromatherapy industry is expanding as more body care products incorporate therapeutic scents to enhance user well-being.
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